PE 411/511 Review Ch 1-7

Which of these is not an example of marketing myopia?

What early example of sport marketing was used to help market cigarettes?

the way that event staff interact with consumers (personnel and process) would be considered a sport product extension

Nike’s “Just Do It” is an example of _________.

Which of these does not build brand associations?

Which of these is a prominent way sport organizations leverage their brand while avoiding additional cost or risk?

Which of these would likely be considered a niche?

A unique aspect of sport marketing is the price of the experience is small compared to the total cost of the experience

Which of these would be considered a quantitative approach to collecting custom research?

Playing tennis is an ex of behavioral involvement in the sport but taking tennis lessons = commitment to the sport.

Sport marketer placing an ad on the right radio station at the right time to reach the right customer would be an ex of

Dividing a market by age, income, or gender is an example of what sort of segmentation?

The ability to gain access to a potential customer is an important part of market segmentation.

A person who attends a game so that she can spend time with friends is motivated by _______.

Simultaneous production and consumption is a unique aspect of sport marketing as far as price is concerned.

Cash cows, stars, and dogs are terms used to describe organizational products using what marketing model?

The price of the sport product itself is invariably quite small in comparison with the total cost

promo to attract families brings families to the game = Ex of success in identifiability in terms of market segmentation

Which of these benefits are not enjoyed by teams with higher brand equity?

Which of these is notone of Porter’s Five Forces?

The frequency, & intensity of involvement in a sport or the willingness to expend money, & energy in a pattern of sport

Geo-demographic clustering matches age, gender, and education profiles.

Which of these is an example of marketing through sport?

Income, age, family status, number of children, and profession are all variables in state-of-mind segmenting.

Which of these is notone of the basic stages of socialization involvement?

Which of these is a good example of myopic marketing by sport organizations?

A short-term focus rather than identifying & satisfying the needs and wants of consumers for long-term benefits

Few sport venues have the ability to generate significant revenue beyond game days.

What sport marketing giant was originally known as Blue Ribbon Sports?

A strong marketing plan will only be successful if the marketer achieves support from senior managers.

A pro sport team that uses Nielsen ratings from their game broadcasts to set advertising rates is using syndicated data.

sport marketers focus greater energy and resources on attracting new customers rather than servicing existing customers.

The use of data to drive decision making within sport organizations has grown considerably in the last few years

Which of these is not a key ingredient of a successful sport branding effort in today's marketplace?

Many sport consumers consider themselves experts.

The values and lifestyle (VALS) typology helps with what sort of market segmentation?

A sound marketing plan can work effectively independent of an organization’s overall strategic plan.

1 of the benefits of segmenting a market is that a sport org can customize its marketing efforts to reach given segments

Which of these is a component of state-of-being segmentation?

Budget cuts that have affected high school sports have virtually no effect on professional sport fandom.

From 2011 to 2018, ESPN lost 14 million cable tv subscribers, costing the company over a billion dollars annually.

Increased sales of merchandise can be a by-product of strong brand equity.

It is typically easier to collect data from business owners of sports tickets than fans who use sports tickets.

What is the first stage in building brand equity?

Although designed for competition & participation, apparel offers people the opportunity to demonstrate team affiliation

Which of these would not be considered a consumer perception factor that good sport marketers work to control?

Developing a sales and service plan is one of the five strategic components of marketing management.

Which of these would not be considered an environmental factor that affects consumer behavior?

Effective sport marketers focus greater energy & resources on attracting new customers > servicing existing customers

The sport product is unique because the game is just one element of a larger ensemble.

Which of these data are not used to populate CRM and DBM platforms within sport organizations?

A strong & knowledgeable staff, a large capital reserve, & a positive reputation are all examples of internal strengths.

In Kotler’s black box model, what does the black box represent?

Which of these is not considered a source of brand association with a team?

which of these is not a component of the core event experience or game presentation?

Which of these is not one of the five Ps of the sport marketing mix?

In the decision-making process of a potential consumer, which step follows need recognition?

A person involved in hands-on activities such as participating in the sport itself or cheering on his team is class

Census-based demographic reports can be a source of syndicated data for a sport marketer

Data that have been collected, organized, and repackaged for consumption are referred to as

. For a sport organization, what element should drive the decision to conduct market research?

What is the first step in the consumer decision-making process?

Product development includes the generation, screening, and implementation of ideas.

When establishing a marketing planning process the terms strategy & tactics are essentially referring to the same thinn

if consumer have favorable emotion toward a sport org, sponsor want that emotional involvement to ____ the sponsor brand

A CRM software database system provides sport marketers with

Which of these would be considered a qualitative approach to collecting custom research?

Good sport marketers can develop a strong brand image even before establishing brand awareness.

The BLIP approach to strategic brand management is an acronym for what?

Approaching fans on the concourse of an arena before a sport starts & asking to complete a survey on an iPad is ex. of:

Ray thought that Nike shoes were high quality & price. This belief would constitute the product's position in the market

Branding refers to the name, logo, and symbols associated with a sport organization.

Product development is how the consumer views your product.

A sport fan who is enticed into buying a ticket to a game by a promotion had her consumer behavior affected by

Analyzing the market and the organization is one of the five strategic components of marketing management.

The idea that the most heavy product usage is produced by a relatively small number of consumers is known as _____.

Which of these is nota common way in which brand marketers have used interest in sports to sell their products?

Which of these would not be considered syndicated data?

Formation of brand association for athletes is important in relation to securing endorsement contracts from corporations

What part of developing the marketing plan involves finding an unmet need and defining it?

According to the marketing concept of the frequency escalator, who resides on the ground level?

Which of these would be considered an environmental factor that affects consumer behavior?

Which of these is not a reason why sport marketing is different from many other types of product marketing?

What is the second stage in building brand equity?

For a sport organization, business objectives should always drive decisions when conducting market research.

Which of these is not a sign of the modern sport marketer’s view of sales?

A sound marketing plan can work effectively independent of an organization’s overall strategic plan.

Brand equity builds brand loyalty.

In sport marketing, positioning the product in the same way to all potential consumers is typically very effective.

The name, logo, and symbols associated with the sport organization are components of the __________.

Which of these would not be considered a major challenge for sport marketers?

Cheerleaders, mascots, and concessions are examples of product extensions.