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PE 411/511 Review Ch 1-7 Flashcards | StudBud
PE 411/511 Review Ch 1-7
1 / 92
Which of these is not an example of marketing myopia?
A
reliance on winning to help market the product
B
relying on market research to make decisions
C
confusing marketing and promotions
D
greater emphasis on short-term sales compared withlong-term strategy
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