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MKT 120- Test #6 Flashcards | StudBud
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MKT 120- Test #6
MKT 120- Test #6
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1
Which areas of culture need to be specifically addressed by marketers when developing a global mkt plan for their comp p
geography, income bracket, gender, age
internal company communication, country of origin labeling and packaging
time and punctuality, customs and taboos, religious beliefs and celebration
2
If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its market
a centralization strategy
a standardization strategy
a localization strategy
3
When starting a presentation, what is the first crucial step to take?
Consider your audience and what their needs are.
Present yourself with confidence & speak clearly enough for your audience
Understand & present the facts & information you have in a precise & clear
4
What does a marketing plan do?
It generates little activity and is used primarily as a practice exercise.
It creates a report to be filed away and used in case of emergencies.
It captures the outputs from the mkt planning process into one cohesive doc
5
Which section of a marketing plan covers the recommended marketing strategy, objectives, messaging,& tactical approach
the Promotion: IMC Strategy section
the Action Plan section
the Budget section
6
What do researchers typically have in mind when examining demographics?
creating a clear & complete picture of the a segment’s typical member chact
analyzing the demographics to better inform a company’s mission statement a
determining what the overall market population is & its overarching culture
7
A domestic comp creates a strategic partnership with a foreign comp in order to enter a foreign market. Both companies s
utilizing trade intermediaries
creating a joint venture
directing investment
8
A mkt plan is an important tool for communicating details of the mkt functions. What else is the mkt plan used for for?
It is required by most banks and investors.
It is required in order to register with a state as a business.
It is required by the federal tax administration.
9
If a company is operating in a developing or less-developed country, which type of challenge can arise that would affect
an infrastructure challenge
a leadership challenge
a technology challenge
10
What basic marketing questions are answered in a marketing plan?
Who are we trying to reach and how will we reach them?
What were a company’s goals and strategies in the past?
What mkt strategies & tactics has the competition used to set its objective
11
A term used in marketing and broadcasting to describe demographic grouping or a market segment.
demographic profile
geography
social class
12
Which of the following is the main reason organizations fail to execute plans effectively?
a lack of funding
a lack of persistence
a lack of communication
13
Which of part of the marketing plan is a summary of the key points and should be completed after the rest of the marketi
the situation and company analysis
the executive summary
the company profile
14
Which areas need to be addressed in a promotional campaign when entering a global marketing place?
transportation systems, national flag, exchange rate, & the size of country
history, trade agreements, patent laws, neighboring countries, & waste mang
values, language, business norms, colors, language, holidays, & religious b
15
When a country has significant marketing opportunities, which is the best description of its economic classification?
It is a developing nation.
It is a less-developed nation.
It is an industrialized nation.
16
If an organization wants to maintain strong centralized control and uniformity in its products and marketing activities:
generalized strategy
standardization strategy
localization strategy
17
Takes place when a gov takes ownership of property or business operations such as real estate, manufacturing plant
trade policy
expropriation
WTO
18
A Swedish children’s toy comp is sending its toys to other countries in S. America to sell through various distributors.
joint ventures
exporting
franchising/licensing
19
If a person does not want to use PowerPoint to present, what other technology options could he or she choose for his or
SimLife and Minecraft
Prezi and Google sites
Excel and Word
20
How can presenters get to where they feel confident and comfortable with their presentation?
practice with no means of receiving feedback from others
practice, do a SWOT analysis on the presentation & get feedback their prese
improvise and make up their presentation as they go along
