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MKT 120- Test #6 Flashcards | StudBud
MKT 120- Test #6
1 / 20
Which areas of culture need to be specifically addressed by marketers when developing a global mkt plan for their comp p
A
geography, income bracket, gender, age
B
internal company communication, country of origin labeling and packaging
C
time and punctuality, customs and taboos, religious beliefs and celebration
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