What is a disadvantage of segmentation?

Costs can be higher due to multiple campaigns

What is market segmentation?

A market is broken down into sub-groups

What is target market?

The group that a business desires to have as customers.

What Are The Four Segmentation's In Marketing?

Demographic, Geographic, Behavioral, Psychographic

The two central concerns of marketing are

Discovering and satisfying needs

What elements are in the Marketing Mix ?

Product, Price, Place, Promotion

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Overview of Marketing Concepts- IFD 21/22

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Answers

1
What is a disadvantage of segmentation?
It helps ensure customers get the product they want
Costs can be higher due to multiple campaigns
Increases sales by targeting products to specific groups
The product isn't specifically tailored to a single group
2
True or False: Selling is Marketing, but Marketing is not Selling
False
True
3
The goal of advertising is to enhance sales.
True
False
4
What is market segmentation?
A company is broken down into departments
The staff are divided into groups
A market is broken down into sub-groups
A market has different competitors
5
True or False? A product cannot have more than one target market.
False
True
6
What is target market?
The group that a business desires to have as customers.
The group of people that like the product.
The group of people that desire to have the product.
The group of people that doesn't like the product.
7
What is an example of psychographic segmentation?
Heritage
Climate
Social Class
States
8
What Are The Four Segmentation's In Marketing?
Selling, Marketing, Pricing, Distribution
Demographic, Geographic, Behavioral, Psychographic
Customers, Demand, Needs, Wants
Price, Promotion, Place, Product
9
Which is NOT a criteria of demographic segmentation?
Income
Age
Location
Education
10
The two central concerns of marketing are
Finding customers and making profits
Establishing market share and making profits
Holding down costs and increasing profits
Discovering and satisfying needs
11
What is an example of geographic segmentation?
Religion
Loyalty
Attitudes
Regions
12
Marketing and Advertising are generally used to create....
Scarcity
A higher GDP
Supply
Demand
13
Market segmentation helps in
All of the above
Focused marketing
Improved lead generation
Identifying the target group
14
What is an example of behavioral segmentation?
Motives
Fun
Life stage
Product benefit
15
What elements are in the Marketing Mix ?
People, Products, Price, Place
Process, People, Physical Evidence, Product
Product, Price, Place, Promotion
Process, Place, Physical Evidence, Product

Overview of Marketing Concepts- IFD 21/22 Flashcards | StudBud