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Overview of Marketing Concepts- IFD 21/22 Flashcards | StudBud
Overview of Marketing Concepts- IFD 21/22
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What is a disadvantage of segmentation?
A
It helps ensure customers get the product they want
B
Costs can be higher due to multiple campaigns
C
Increases sales by targeting products to specific groups
D
The product isn't specifically tailored to a single group
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