Management Information Systems

processes to record, store and process data to produce information

Designed to learn how people feel about products, services, etc.

Marketing research is best defined as _______

Systematic design, collection, analysis, & reporting of data

What are the data collection methods for Quantitative research.

Collected by asking close-ended and multiple-choise questions?, Numerical data that is collected from surveys and polls?

How is primary data defined?

Information collected for the specific purpose at hand

Quantitative research uses

Numbers to obtain precise measurements

Most common methods for qualitative research are

Participant observation, in-depth interviews & focus groups

Primary data is more reliable then secondary data because....

it is collected by the user of the data and not processed

studbud

Unit 5 Marketing Research

21 termsStudBud Administration26 plays

Imported from external platform

Flashcards21 cardsFPractice quizPHost liveL

Questions 21

Answers

1
Media researchers...
Work for a specific vehicle such as a magazine or TV station
Develop decisions in the media plan where/when to advertise, types of media
Compile audience measurement data, media costs, and various media
Sell space and time for a variety of media; buyer makes a buy with one
2
Customer profile data can be collected by all of these methods except for:
demographics
all are possible methods
psychographics
geographic data
3
Quantitative research measures what?
Objectives
Variables
Hypothesis
Aims
4
What is product research?
Advertising new products
Developing new products
Analysing what customers want
Dividing markets
5
Market Intelligence
An attempt to estimate the future sales of an existing product.
The primary public concern about marketing research is consumer privacy.
Fastest and most cost effective form of research
using market data and new research to assemble a customer/company profile
6
Management Information Systems
processes to process, store and display data to produce information
processes to record, store and process data to produce information
processes to analyse, store and retrieve data to produce information
processes to collect, store and analyse data to produce information
7
Attitude Research
Businesses conducting research to determine which media are most effective
Evaluates product design, package design, usage, acceptance, etc.
Designed to learn how people feel about products, services, etc.
Finds size and location of a market, the competition, etc.
8
Marketing research is best defined as _______
Gathering preliminary information to define hypotheses
Research used to describe marketing problems or situations
Systematic design, collection, analysis, & reporting of data
Research used to test hypotheses of cause and effect
9
Who uses marketing research
fashionware
buses
large and small companies
trends
10
What is the primary purpose of marketing research?
measure advertising
obtain info about competitor's
obtain info about the customer
analyze the CEO
11
Qualitative research
Is not commonly used in nursing research
Is research that meets strict quality standards
Involves statistical analysis
Focuses on human experiences
12
Which is a secondary data source?
business publications
survey
observation
experimental
13
What are the data collection methods for Quantitative research.
Collected by asking close-ended and multiple-choise questions?
Observations and books?
Video's and visual analysis?
Numerical data that is collected from surveys and polls?
14
Secondary data is
collated from other sources
when an investigation tests its hypothesis
collected by the investigator
when repeated observations give similar results
15
Whats another name for attitude research?
Comportment Research
Deportment Research
Opinion Research
Viewpoint Research
16
How is primary data defined?
A segment of the population selected for marketing research
Information that already exists somewhere
Research that tests hypotheses
Information collected for the specific purpose at hand
17
Another term for market research is market intelligence.
False
True
18
Quantitative research uses
Words to describe human behaviors
Numbers to obtain precise measurements
Words to describe human responses
Concepts to describe phenomena
19
Management Information System organizes data from....
All of the above
Forecasted
Present
Past
20
Most common methods for qualitative research are
Collate data and analyze
Participant observation, in-depth interviews & focus groups
Questionnaires, surveys and structured observation
Participant observation, in-depth interviews
21
Primary data is more reliable then secondary data because....
primary data requires less effort to obtain
it is collected by the user of the data and not processed
it sounds better
collected by another person, ensuring its authenticity

Unit 5 Marketing Research Flashcards | StudBud