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Unit 5 Marketing Research Flashcards | StudBud
Unit 5 Marketing Research
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Media researchers...
A
Work for a specific vehicle such as a magazine or TV station
B
Develop decisions in the media plan where/when to advertise, types of media
C
Compile audience measurement data, media costs, and various media
D
Sell space and time for a variety of media; buyer makes a buy with one
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