stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Mix Flashcards | StudBud
Explore
/
Marketing Mix
Marketing Mix
16 terms
·
StudBud Administration
·
68 plays
Imported from external platform
Flashcards
16 cards
F
Practice quiz
P
Host live
L
Questions
16
Answers
1
Who is the target market of Apple?
Low to Middle-Income Individuals, No Brand Preference, 18-35 age
Middle to High-Income Individuals, Not Tech Savvy, 50-75 age
Middle-Income, Working Parents with Toddlers, looking for durability
Middle to High-Income Individuals, Tech Savvy, Brand Conscious, 18-35 age
2
Which P of the 4 P's of marketing is the most important?
Price - if your price isn't set correctly people won't buy your product
Product - without a great product you will have nothing to sell
Promotion - if people don't know about your product they can't buy it
All of them - You must use all 4P's together to have a successful product
3
Deciding which locations to sell your product is which of the 4 ps?
Price
Product
Place
Promotion
4
A specific group of people whose wants & needs you try to meet with a marketing mix.
social class
buying motive
target market
word of mouth
5
This picture represents which of the 4 Ps?
product
promotion
price
place
6
Bandwagon
Everyone is doing it! You should too
A famous person talks about how something has helped them
Feeling good about someones positive association
Feeling bad about someones negative association
7
Distribution, delivery, retail locations, download, and logistics represent which of the 4 Ps?
Planning
Price
Promotion
Place
8
the marketing mix consists of
place,promotion
product,price,place,promotion
price,place
product, promotion
9
The marketing mix can also be called
customer base
the 4 P's
marketing plan
the target market
10
Which of the 4 ps involves seeing your favorite restaurant in a newspaper?
Place
Product
Promotion
Price
11
marketing mix is when only price and promotion collaborate
False
True
12
target market is when the product adapts to your consumers
True
False
13
Who is the target market of Nike?
Athletes and Fitness Enthusiasts
Every Single Person
Only Teenagers
Only People with Dogs
14
Why is marketing important?
So people could join your business
So profits will increase
So you can lose your profit
So people can buy your business
15
what is target market?
A store that sells targets for archers.
A specific group of businesses who earn money using the same place.
There was not enough information to come up with an answer.
A specific group of consumers at which a company aims its products/services
16
Definition of marketing ?
The act of keeping financial accounts
The act of promoting and selling products or services.
The exchange of a commodity for money.
The act of making from components or raw materials