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Marketing Mix Flashcards | StudBud
Marketing Mix
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Who is the target market of Apple?
A
Low to Middle-Income Individuals, No Brand Preference, 18-35 age
B
Middle to High-Income Individuals, Not Tech Savvy, 50-75 age
C
Middle-Income, Working Parents with Toddlers, looking for durability
D
Middle to High-Income Individuals, Tech Savvy, Brand Conscious, 18-35 age
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