Ambush Marketing

Question 1

Adidas, the largest global competitor to Nike, does what to combat Nike's guerilla marketing attempts?

Accepted Answer

Adidas tries to "out ambush" Nike with their own clever surprise campaigns

Question 2

Michael Jordan, who has his own Nike shoe, engaged in ambush marketing when he did what at the Olympics?

Accepted Answer

He covered the Reebok logo on his jersey with the flag while on the podium

Question 3

An example of ambush marketing is when a company pays for legal billboards and ads offsite from the big event location.

Accepted Answer

True

Question 4

Who do event promoters and official sponsors hire to help prevent and minimize ambush marketing?

Accepted Answer

Lawyers

Question 5

What is an argument to support that Ambush Marketing is ethical?

Accepted Answer

it promotes healthy competition, positive energy, fun and creativity,

Question 6

As a consequence/result of ambush marketing, which choice below is factually true?

Accepted Answer

Only an official sponsor of the Super Bowl can use those exact words in ads

Question 7

Ambush Marketing is also known as

Accepted Answer

Guerilla marketing

Question 8

When does ambush marketing occur most frequently?

Accepted Answer

When the event is very well attended and televised on a grand stage.

Question 9

What question/issue is debated among sports and entertainment marketing experts?

Accepted Answer

Is ambush Marketing ethical?

Question 10

T or F: Ambush Marketing always works because the event promoter and security personnel expect nothing in advance.

Accepted Answer

False

Question 11

Ambush marketing threatens the ability to sell event sponsorships for event owners and cuts into event profitability

Accepted Answer

True

Question 12

Ambush marketing is not effective so Marketing classes teach students that it shouldn't be done.

Accepted Answer

False

Question 13

Which choice below is the BEST idea of ambush marketing at the Boston Marathon?

Accepted Answer

Hire 1000 students to stand near the finish with hats bearing your logo

Question 14

FIFA, International Soccer's governing body, can fine teams and players $70,000-$500,000 for __________________.

Accepted Answer

all of these options can result in fines to either players or teams

Question 15

A brand attempts to advertise its image, logo or color at an event attended by fans, without paying sponsorship fees

Accepted Answer

Ambush Marketing

Question 16

The global popularity of social media sites like TikTok and Instagram have reduced the impact of ambush marketing.

Accepted Answer

False

Question 17

What's an example of Ambush marketing that occurred at the 2012 London Olympics?

Accepted Answer

Beats by Dre provided headphones to all athletes, getting brand exposure

Question 18

The reason that ambush marketing poses a problem for the event promoter is the official sponsors pay for _________

Accepted Answer

exclusivity as the only sponsor in a business category

Question 19

Ambush marketing is a very easy marketing strategy to combat because it's simple to police and prevent.

Accepted Answer

False

Question 20

This is the BEST example of Ambush Marketing using social media to create excitement right before a soccer game.

Accepted Answer

Chipotle giving burritos to 10,000 fans who text after the 1st goal scored

Question 21

Hyundai Motors paid to be the official automobile sponsor of the Olympics. Which choice below was ambush marketing?

Accepted Answer

Volkswagon aired TV commercials showing soccer fans singing in a VW car.

Question 22

Adidas has been doing Ambush Marketing at what annual US sporting event?

Accepted Answer

NFL Scouting Combine - where college players demonstrate their skills

Questions 22