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Ambush Marketing Flashcards | StudBud
Ambush Marketing
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Adidas, the largest global competitor to Nike, does what to combat Nike's guerilla marketing attempts?
A
Adidas filed a trademark infringement complaint with the US FTC
B
Adidas filed a lawsuit against Nike at the International Court of Justice
C
Adidas hired lawyers to ban Nike from sponsoring events in Europe
D
Adidas tries to "out ambush" Nike with their own clever surprise campaigns
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