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4233 Ad & Promo Mid-Point Knowledge Check Flashcards | StudBud
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4233 Ad & Promo Mid-Point Knowledge Check
4233 Ad & Promo Mid-Point Knowledge Check
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Questions
10
Answers
1
Which is
NOT
one of the components of the Brand
A.B.L.E
. approach to evaluating creative concepts?
Clearly communicates the Benefit
Fits with your brand Equity
Effective Allocation of resources
Links the benefit to the brand
2
Which is
NOT
one of the steps in the A-CTRL Customer Funnel?
Consideration
Authenticity
Repeat
Awareness
3
Which of the below is
NOT
a component of the Creative Brief template discussed in class?
Revenue Goal
Communication Objective
Measurement
Target
Insight
4
Which is
NOT one
of the four general types of value we discussed?
Social Value
Experiencial Value
Functional Value
Economic Value
Nostalgic Value
5
Which is
NOT
one of the main considerations of pricing discussed in the pricing article discussed?
Value Perception
Revenue Maximization
Unit Sales Maximization
Competitive Bidding
6
The over-arching goal of the "front end" of the customer Funnel (Awareness to Trial) is what?
Relevance
Rememberance
7
Which is
NOT
a benefit of developing a Positioning Statement?
It defines the aspirational positioning of your brand.
It communicates to your external target what your brand stands for.
It aligns all stakeholders on the brands positioning.
8
Which of the following is
TRUE
about integrated marketing communication (IMC)?
The audience does not form an important part of the IMC process.
IMC is viewed as on ongoing strategic business process.
It is a tactical separation of various communication activities.
9
Core principles that guide the brand are called...
Brand Ambition
Brand Pillars
Brand Identity
Brand Personality
10
TRUE OR FALSE: Brand messaging and identity are components of positioning that are distinctly separate from each other.
False
True
