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4233 Ad & Promo Mid-Point Knowledge Check Flashcards | StudBud
4233 Ad & Promo Mid-Point Knowledge Check
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Which is
NOT
one of the components of the Brand
A.B.L.E
. approach to evaluating creative concepts?
A
Clearly communicates the
Benefit
B
Fits with your brand
Equity
C
Effective
Allocation
of resources
D
Links
the benefit to the brand
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0
0
correct · 0:00
