BM4504 Week 6 Ad Appeal & Execution Style

When do you use Rational appeal?

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

A well-known personality (shown below) is paid to endorse a new brand of toothpaste. She is most appropriately ......

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

Examples of Execution Style:

Singa the Courtesy Lion is an example of which type of executional framework?

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

Examples of Rational Appeal are:

There are no campaign risks in using a celebrity with a clean past or background.

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

The key to a successful testimonial execution style is:

Executional Style is chosen in line with the advertising appeal & message strategy

To develop brand loyalty, most Advertising Creatives view the ….

The 2 main types of advertising appeal are Rational and Emotional.

The advertising appeal chosen should follow the creative brief & campaign objectives.

Examples of Emotional Appeal are:

In a slimming advert, a customer says she is happy with the product & good customer service. The executional style is:

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

The advertising appeal should follow but not complement the message strategy.

When a product solves an everyday life problem, the executional framework being used in the ad is most likely:

Identify: Message Strategy, Advertising Appeal & Executional Style used in this campaign.

When do you use a Celebrity spokesperson for your advert?