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BM4504 Week 6 Ad Appeal & Execution Style Flashcards | StudBud
BM4504 Week 6 Ad Appeal & Execution Style
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When do you use Rational appeal?
A
Product has a very outstanding USP.
B
Product is in the introductory stage of the PLC.
C
Market is not very competitive
D
Product saves time / money.
E
Product provides convenience.
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