Sports Marketing II Objective 2.0

Question 1

The primary objective of developing sport/event public-relations strategies is to

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establish a feeling of goodwill with all of the fan bases.

Question 2

Most efficient and inexpensive way for a camp director to find companies that offer grants?

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Conduct online research

Question 3

Professional sport franchises' marks are considered service marks because of

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the entertainment value of sporting events

Question 4

One reason why many businesses contract with advertising agencies is to obtain

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copywriting services.

Question 5

What will a business lose if it fails to inform its employees about current promotions.

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Sales

Question 6

Sending newsletters, acknowledging efforts,providing extra benefits, and asking opinions are

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ways that event organizers service theirsponsors

Question 7

Advertised specials to attract customer interest should use displays to ________that interest

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reinforce

Question 8

Immediately following a meeting with a potential event sponsor, an event organizer should

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send a thank-you card to each of the meeting participants.

Question 9

Preparing a sponsorship agreement, include detailed information concerning the sponsor's

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marketing rights

Question 10

What variable might increase attendance at a professional soccer game?

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pregame autograph and photo session for fans

Question 11

What should every sport organization do before registering a trademark?

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Conduct a trademark search forconflicting/similar marks

Question 12

Negotiating a sponsorship contract involves both the event and the sponsor agreeing

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fee and payment schedule

Question 13

Sponsor may have questions about the sponsorship proposal, an event organizer should plan to

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conduct follow-up activities.

Question 14

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

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grant or foundation monies.

Question 15

Many businesses coordinate a wide variety of promotional activities such as advertising

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reach a large audience.

Question 16

Event organizations need to build positive relationships with the media because they have

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the means to spread news to the masses

Question 17

One of the benefits to a business of using an advertising agency is that the

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agency has an objective view of the marketplace.

Question 18

What does the license grant portion of the license agreement specify

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Which properties are being licensed

Question 19

Guideline to follow when preparing promotional budget is to keep them flexible because they are

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forecasts

Question 20

Sells its products to other businesses should set a large portion of its promotional budget to

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personal selling

Question 21

What is a benefit to a team, coordinating outreach projects with local community organizations?

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Generates public support for a team

Question 22

Nike has no association with the Olympic games runs a commercial congratulating a track star

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ambush marketing

Question 23

Event planner seeks celebrity endorsements for an upcoming event, make sure they are credible

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And trustworthy

Question 24

What does trade dress protect?

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The distinctive appearance/image of a good orservice

Question 25

Selection of an entertainer to endorse a new product should be directly linked to the company's

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image

Question 26

Contacting a local business about supporting an up coming tennis tournament is an example of

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corporate sponsors.

Question 27

A sporting-goods company developed a humorous video and placed it on YouTube

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Viral marketing

Question 28

What do amateur sport organizations often solicit in order to be able to operate?

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Grant money

Question 29

Mrs. Houser is the

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Best teacher ever!

Question 30

A business coordinates its advertising, visual merchandising, and special events in order to

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attract customers

Question 31

An example of a sales promotion that uses a special event to increase high attendance rates

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Free autographed baseballs to thefirst 100 attendees

Question 32

A sponsorship agreement between a sport team and a local business should

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benefit both parties.

Question 33

Organization can create goals for each one of its fan bases, what must the organization do?

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Determine its strengths and weaknesses with eachpublic

Question 34

Bicycling association’s promotes the importance of wearing bike helmets this exemplifies

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A community outreach activity

Question 35

When should sport/event organizers consider hiring a promotional agency?

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If a large event is scheduled in many citiesover time

Question 36

Primary factor that marketers must consider when allocating funds to the promotional budget?

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Promotional mix

Question 37

An event organizer is most likely to receive grant or foundation funding if the event

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benefits the community.

Question 38

Which of the following is an example of coordinating promotional activities:

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A business advertises a product and mails freesamples

Question 39

Develop and publish a promotional calendar of events in order to use the calendar as a

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advertising tool.

Question 40

The following is a factor that businesses often consider when selecting advertising agencies:

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Performance record

Question 41

The main characteristic of a full-service advertising agency is that it

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does not limit its services to promotion.

Question 42

Which of the following is an example of publicity in the sport/event industry:

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newspaper prints a storyabout a college volleyball player

Question 43

What portion of the license agreement specifies the exact begin and end dates of the contract?

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Term

Question 44

By assigning a staff member to communicate and coordinate activities with each of its sponsors

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providing efficient, ongoing service

Question 45

Which of the following is an example of a viral marketing strategy:

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Ask message receiver to forwards the message to 10 friends

Question 46

Which situation would a business decide to increase its promotional budget:

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Competitors are spending more.

Question 47

Sports/Event marketers use public-relations strategies to create and maintain

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specific images.

Question 48

Which of the following is an example of a sport/event community outreach project:

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school works with company to create school mediation program

Question 49

Caitlin calls the company's president and asks her if she has any questions about the proposal

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Caitlin is following up with the potential client

Question 50

Which of the following is a true statement about ambush marketing?

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uses questionable tactics

Question 51

A characteristic of a full-service advertising agency is that it contains a

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creative department.

Question 52

Which of the following statements is true regarding the importance of fan support

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Without ongoing fan support, profitability decreases.

Question 53

example of using a special event as a sales-promotion strategy to increase ticket sales

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Holding a contest during a game or performance

Sports Marketing II Objective 2.0

Questions 53

Sports Marketing II Objective 2.0

Questions 53