Marketing Information Management Flashcards

1

What is Market Research?

2

All of the following are steps in the Marketing research process EXCEPT

3

What were the original jack o’ lanterns made from?

4

Data obtained for the first time and used specifically for the problem or issue under study.

5

What candy is the SECOND most popular Halloween candy?

6

Data already collected for some purpose other than the current study.

7

In what year will the next full moon occur on Halloween?

8

In what decade did trick-or-treating as we know it today start gaining popularity in America?

9

The gathering, recording, and analysis of data about marketing products/services.

10

A set of procedures that generate, store, analyze and distribute info for marketing decisions.

Marketing Information Management