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SEM 1.06: Licensing Flashcards | StudBud
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SEM 1.06: Licensing
SEM 1.06: Licensing
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
The main benefit of being a licensor is what?
profits
public relations
market expansion
trademark protection
2
Which of the following is an example of branded merchandise?
LeBron James jersey
NCAA Allstate Sugar Bowl
Cristiano Ronaldo cleats
Nike sweatshirt
3
What are royalties?
a percentage of actual sales
a percentage of expected sales
a percentage of union dues
a percentage of taxes
4
A company that manufactures products using trademarked property is known as a:
licensee
retailer
licensor
union
5
The biggest risk for licensors is loss of control over what?
sales
trademarked property
the marketing process
fashion trends
6
Collegiate athletic departments use their licensing income to:
pay players' salaries
support charities
build up scholarship funds
pay taxes
7
Gatorade pays a fee to Michael Jordan to appear it its TV commercials. This is a example of:
licensing
branding
sponsorship
endorsement
8
Which of the following is the biggest risk for licensees:
the nature of sports fans
the location of the team
the type of sport
the nature of the licensing agreement
9
Which of the following companies is a licensor that holds the rights to trademarked property:
Champ's Sporting Goods
The New York Yankees
Upper Deck
Addidas
10
What diseases does the harpy eagle carry?
West Nile
malaria
bird pox
coronavirus
11
What type of bird is the harpy eagle?
raptor
game bird
songbird
bird of prey
12
The basis for the licensing program is:
sponsorship
manufacturing
the fans
trademarked property
13
How tall are harpy eagles?
over 3 feet
over 4 feet
over 5 feet
over 2 feet
14
Where is the harpy eagle found?
Europe
Africa
the Middle East
South America
15
Which of the following is a licensee:
Monday Night Football
Nintendo
The Masters Tournament
Wrigley Field
16
Why do licensed sport products get the best shelf space in stores?
the products are in high demand
most licensing agreements insist on it
licensees pay stores to do so
the products are more colorful and eye-catching
17
Which of the following is an advantage for both licensors and licensees:
retail opportunities
low risk
brand building
trademark control
18
Why are harpy eagles not as mean as they look?
they can take off quickly
they are apex predators
they can't hear very well
they are
19
What is the harpy eagle named after?
the scientist who discovered them
a mythological beast
the sound they make
the species of tree they live in
20
What does the harpy eagle eat?
iguanas
other birds
bugs
monkeys
21
Which of the following is an example of a licensed product:
Wheaties cereal box featuring an athlete
Converse shoes
NASCAR earrings
John Deere Classic golf tournament
22
What is this?
Golden eagle
Eastern imperial eagle
Harpy eagle
my worst nightmare
23
Target pays a fee to the WNBA to have some of its players come to the store for an autograph signing session. This is?
licensing
sponsorship
retailing
branding
24
Which type of sports team sells the most licensed products?
teams with traditional nicknames or mascots
winning teams
teams in the Midwest
college teams
25
Where do harpy eagles hunt?
rivers
above the canopy
the forest floor
in trees
26
The fee a licensee pays up front to use trademarked property is called a(n):
expected sales fee
guarantee
percentage fee
expense
27
What type of business strategy is licensing for a licensor?
no risk
high
very high risk
low risk
28
What fictional character was inspired by the harpy eagle?
Iago from Aladdin
Fawkes the Phoenix in Harry Potter
Big Bird from Sesame Street
Woody the Woodpecker
29
Sport marketers have an advantage over all other types of licensors in the international marketplace because:
soccer is so popular
they already make so much money in the U.S. market
foreign countries are usually wealthy
sports are universally appealing
30
Which aspect of licensing has changed the most in recent years due to technology?
retail opportunities
profits
trademarks
positive publicity
