Perspectives ch 13 Marketing Final

Testing product concepts among potential product users.

Learning as much as you can about customers & doing what you can to satisfy their expectations

In-depth information gathered by marketers from their own research.

Divides the total market into groups with similar characteristics.

A word, letter, or a group of them that differentiates one seller's goods from a competitor's.

A good, service, or idea that satisfies a consumer's want or weed. Sorry, I meant "need"

Dividing the market by group values, attitudes, and interests.

The process of identifying factors that affect marketing success.

Which one is your favorite class at CSUB?

All the techniques sellers use to inform people about their products and motivate them to buy