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COMM 110 Exam 1
COMM 110 Exam 1
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Answers
1
This type of research focuses on historical documents like old newspapers.
Social Role Analysis
Rhetorical Analysis
Content Analysis
Archival Research
2
According to your text, which of the following is NOT one of the four roles of media?
Setting trends and agendas
Entertainment
Acting as a watchdog
Serving as a public forum for discussion of important issues
3
This media theory studies the ways the public consumes media to satisfy needs and desires.
Uses and Gratifications
Spiral of Silence
Agenda Setting
Cultivation Analysis
4
This term refers to a means of communication designed to reach a wide audience.
Mass Media
Broadcasting
Mass Communication
Convergence
5
This type of communication tries to persuade for ideological, political or commercial purposes.
Propaganda
State Sponsored
Bias
Public Relations
6
The newspaper publisher avoided the southern ban on his newspaper by using train porters to distribute it.
Frederick Douglass
Robert S. Abbott
Robert L. Vann
James Neimore
7
The first books were written on what material?
Parchment
Wood
Papyrus
Leather
8
This term refers to the process by which our world is partially created by mediators.
Agenda Setting
Culture
Social Construction of Reality
Cultivation Theory
9
This school of thought, originating in Germany, brought critical thinking to America.
Cultural Studies
Social Construction of Reality
Frankfurt School
Cultivation Theory
10
This type of research examines language styles used in media and the messages they convey.
Content Analysis
Depth Interviews
Rhetorical Analysis
Surveys
11
This style emerged in the 1960s and combined factual reporting with narrative fiction.
Interpretative Journalism
Objective Journalism
Literary Journalism
Advocacy Journalism
12
The most influential picture magazine was:
The Saturday Evening Post
Look
National Geographic
Life
13
This was an early investigation into the effects of movies in children:
Mean World Studies
Cultivation Theory
Hayes Act
Payne Fund Studies
14
“Uncle Tom’s Cabin” helped establish the importance of the political novel in relation to what event?
The Civil War
The Continental Congress
The Revolutionary War
The Declaration of Independence
15
The magazine began in 1879 as a column for women.
Good Housekeeping
Ladies’ Home Journal
Reader’s Digest
Cosmopolitan
16
Which of the following was NOT an issue for the Labor Press?
Make labor a political force
A retirement safety net
10-hour workday
End to child labor
17
What major world event is associated with the Double V campaign?
World War II
The Vietnam War
The Civil Rights Movement
Emancipation
18
The first SUCCESSFUL newspaper in Colonial America was:
Publick Occurrences
The Boston News-letter
The Pennsylvania Gazette
The Porcupine Gazette
19
This theory says heavy consumption of media causes an illusory perception of reality.
Media Logic
Spiral of Silence
Agenda Setting
Cultivation Analysis
20
The western inventor of moveable type is:
Ben Franklin
Thomas Edison
Johannes Gutenberg
John Milton
21
The first newspaper in Colonial America was:
Publick Occurrences
The Pennsylvania Gazette
The Porcupine Gazette
The Boston News-letter
22
Democratization of Knowledge is directly linked to:
Increasing literacy
Improved trasportation
The development of the telegraph
Colonization
23
This form of journalism relied on an intensified use of sensationalism:
All of the above
The Penny Press
Yellow Journalism
The Partisan Press
24
The publisher of the Penny Press newspaper “The Sun” was:
Benjamin Franklin
William Randolph Hearst
Benjamin Day
Joseph Pulitzer
25
In media, Gatekeepers play what role?
Determining what’s newsworthy
Maintaining budgets
Overseeing daily newsroom practices
Hiring of reporters
26
Which of the following is a reason given in class for studying dissident presses?
Shows limits of the First Amendment
Demonstrates the importance of technology in media
Shows the effectiveness of government regulation
Shows how mainstream media push for change
27
This term refers to information transmitted to large segments of the population.
Mass Medium
Broadcasting
Mass Communication
Convergence
28
This process by which previously distinct technologies come to share tasks and resources.
Synergy
Vertical Integration
Modernization
Convergence
29
Which publisher is associated with Yellow Journalism?
Willam Randolph Hearst
Benjamin Franklin
William Gordon Bennett
Benjamin Day
30
The audience for the Penny Press was:
Elites
New Immigrants
Working Class
Both New Immigrants & Working Class
31
This theory says those who hold a minority opinion don’t express it to avoid social isolation
Agenda Setting
Media Logic
Spiral of Silence
Symbolic Interactionism
32
This type of journalism involves independent scrutiny of government activities by the press.
Watchdog Journalism
Advocacy Journalism
Objective Journalism
Literary Journalism
33
Sewn sheets of papyrus or parchment bound between wooden covers is known as:
Codex
Chap Books
Paperbacks
Hardcover
34
William Heighton was:
A Jeffersonian publisher during the late 1700s
A Federalist publisher of the late 1700s
The publisher of “Mechanics Free Press”
The publisher of the sensational “Porcupine’s Gazette”
35
John Russwurm and Samuel Cornish started what publication?
The California Eagle
The Chicago Defender
The Pittsburgh Courier
Freedom’s Journal