EUS 4- Persuasive Analysis

This appeals to the reader’s sense of reason or logic.

A recommendation made by someone who is well-known but not necessarily an authority.

A problematic argument- not based on sound reasoning & often found in (dishonest) advertising 

Methods that writers use to persuade readers to accept particular opinion. 

A question that has an obvious answer used to suggest that anyone with common sense must agree 

Quickly generating ideas to solve a problem, clarify a concept, or inspire creative thinking.

A broad conclusion using all-or-nothing words like every, always, and never.

A writer’s viewpoint, opinion, or position on a problem or an issue

Made up of words with strongly positive or strongly negative shade of meaning:

Saying the same thing over and over again using different words.

Persuasive writing is often organized using one of the following structures:

Used to convince an audience to accept ideas without considering other viewpoints. 

The writer first asserts an idea or opinion and then provides information to support it. 

Text that presents factual information, including expository, persuasive, and procedural text:

Relies on the support of a celebrity, an expert, or a satisfied customer:

The REASON a person writes (to persuade, reflect, inform, describe, explain, or to express)

Presents a narrow, fixed idea about all the members of a certain group.

Refer to people who are experts on a subject:

This appeals to a person’s ethics or character.

This is used to appeal to the reader’s emotions.

A conclusion drawn from too little evidence. (think of the headbands game)

A text written with the intent to persuade or convince the reader of something is:

A claim, or position, on an issue or problem with supporting evidence to validate the stance.

A viewpoint that opposes your main argument.

The author introduces the situation or conflict and then explains how to resolve the conflict.

The assumption that one event caused another because it occurred earlier in time. 

The use of loaded words to create negative feelings about a person, group, or thing.

A Persuasive technique that appeals to the “everyone else is doing it" mentality. 

This uses strong feelings, rather than facts and evidence, to persuade.

Sends the message that something is valuable because only “special” people appreciate it.

Type of informational text written in order to explain the steps in a procedure, as in a recipe

The use of several different media integrated to convey a single message: