How do you choose the best platform to achieve your company's social media goals?

Identify where your target market is and choose that platform

Which of the following is a benefit of social media auditing?

Compare your social media presence to your competitors.

Which of the following would be the most effective way to optimize a social media campaign?

Use muliple variations of a post over the duration of the campaign.

Which of the following is the chief disadvantage to using social media?

In a crisis situation, a company's reputation was can be damaged quickly.

Which of the following is a social media optimization technique that can aid in search engine optimization?

Filling out social media profiles completely.

Why is important to include a code of conduct policy regarding employees social media behavior?

Personal SM usage can have a negative impact on a company's reputation.

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SMS Cert Review 3 (Updated)

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Answers

1
How do you choose the best platform to achieve your company's social media goals?
Choose the platform with the least expensive ads
Identify where your target market is and choose that platform
Select a graphic designer to make eye-catching ads
Consolidate the multiple platforms by migrating users into one network.
2
When customers share a company's social media posts, this is called
Owned Communication
Earned communication
Shared Communication
Paid communication
3
Which of the following is a benefit of social media auditing?
Prevent bad data from entering the campaign decision making process.
Focus efforts on only the most important social media sites.
Maintain a specific style and tone in future social media posts.
Compare your social media presence to your competitors.
4
What metric BEST measures the number of followers who noticed and responded to a paid ad?
Click through rate
Total Revenue earned
conversion attribution
cost per click
5
During what stage of the social media campaign should someone define the audiences positions in the social media funnel?
Planning
Implementation
Development
Preparation
6
What is the most cost-effective way to have a presence on a SM platform if you don't have the resources to update it?
Ignore the other sites
Use traditional marketing instead
Create a placeholder profile
Hire someone to maintain the profiles
7
Which of the following would be the most effective way to optimize a social media campaign?
Use muliple variations of a post over the duration of the campaign.
Use descriptive headlines that give users as much information as possible.
Use the same post headlines and images over the course of the campaign.
Post inforation only once on each platform.
8
Which of the following is the chief disadvantage to using social media?
A company must establish policies covering social media usage.
You can gather information about what customers want in products.
A company can loose control of how a corporate logo is used.
In a crisis situation, a company's reputation was can be damaged quickly.
9
Which of the following is a social media optimization technique that can aid in search engine optimization?
Filling out social media profiles completely.
Creating as many posts as possible, regardless of engagement.
Share content from third parties that will engage users.
Make sure all social media posts link back to your website.
10
Why is important to include a code of conduct policy regarding employees social media behavior?
Privacy laws prohibit a company from issuing personal SM guidelines.
Competitors may recruit employees who are vocal about a company.
Personal SM usage would not provide transparency.
Personal SM usage can have a negative impact on a company's reputation.

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