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Advertising Flashcards | StudBud
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Advertising
Advertising
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Questions
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Answers
1
What type technique of advertising for a car do you think this is?
bandwagon
snob appeal
facts and figures
plain folks
2
Advertising is only for adults
False
True
3
The headline of a print ad
Contains a slogan, logo, and copy
Needs to be colorful and patterned
Should be small and at the bottom of the page
Is often bolded, big and at the top
4
These people are watching a 3D movie in a theatre.
fact
opinion
5
This kid is crazy to do this! This is an example of a fact.
False
True
6
The writing on an ad which can include advertising techniques.
headline
illustration
logo
copy
7
Where would you find advertising?
Print Form (Magazines, Newspapers, billboards)
TV and Movies
Internet (YouTube, face book)
Videogames
8
In this commercial, what advertsing technique is used?
humour
snob appeal
happy times
plain folks
9
What is a consumer?
The company that makes a product.
A person who buys a product.
A person who sells a product.
The item that is purchased.
10
Is the claim in this ad is a proven fact?
True
False
11
Fact or Opinion? This picture is beautiful!
Opinion
Fact
12
In an episode of The Big Bang Theory, Pringles chips are visible. What do you think this is called?
Urgency
Bandwagon
Product Placement
Celebrity Endorsement
13
The is part of a print ad is located in the center of the page about 1/3 from the top.
headline
optic center
optical illustration
illustration
14
She is watching a very scary movie!
fact
opinion
15
What is the purpose of advertising?
To inform people of a new product or service.
To make people want to buy a product.
To convince people that a certain product is best.
To make a company's image look good.
16
This is an example of a delicious type of sweet.
Opinion
Fact
17
The type of advertising where you are convinced to buy something because everybody has one
bandwagon
using facts
product placement
urgency
18
I have wanted something because I saw it advertised.
True
False
19
On as ad for phones there is an image of a phone. What is this called?
logo
headline
copy
illustration
20
An ad must make a profit after paying for itself. This is called
being worth its weight in gold
using advertising techniques
marketing
copying
21
What is this called?
jingle
song
logo
slogan
22
What do you think this type of advertising is called?
Celebrity Endorsement
Bribery
Facts
Bandwagon
23
Are ads always factual?
True
False
24
Homer Simpson, the lead character of The Simpson's, is loved by all people around the world.
fact
opinion
25
What two things are shown in this ad?
Message and picture
Symbol and words
Logo and image
Logo and slogan
26
The symbol on a print ad is known as the ?
slogan
headline
logo
copy
