OCR media theories

Question 1

the idea that cultural industries use vertical and horizontal integration to minimize risk and repeat formulas

Accepted Answer

Hesmondhalgh

Question 2

the idea that race class and sex can determine how individuals can be discriminated against

Accepted Answer

hooks

Question 3

the idea that modern attitudes of race still links to colonial discourses.

Accepted Answer

Gilroy

Question 4

the idea that nothing is real and media images have become more real than reality -Hyperreality

Accepted Answer

Jean Baudrillard

Question 5

the idea that the media can implant ideas in the mind of the audience (effects theory)

Accepted Answer

Bandura

Question 6

the idea that women are objectified is a core element of western patriarchal culture.

Accepted Answer

Van Zoonen

Question 7

The idea that meaning is dependent upon (and produced through) pairs of binaryoppositions.

Accepted Answer

Levi- Strauss

Question 8

the idea that texts communicate their meanings through signs- the denotations send out signs (semiotics)

Accepted Answer

Roland barthes

Question 9

media consumers have now become producers who share and speak back.

Accepted Answer

Clay Shirkey

Question 10

media representations are constructed for meaning: hegemonic/preferred-negotiated and oppositional

Accepted Answer

Hall

Question 11

the idea that fans are active in constructing meanings and help circulate. (fandom)

Accepted Answer

Henry Jenkins

Question 12

The idea that the media is controlled by a small number of companies for profit

Accepted Answer

Curran and Seaton

Question 13

the more we see something the more we become cultivated by the media.

Accepted Answer

Gerbner

Question 14

the idea that the media provides us with tools that we use to construct our identities

Accepted Answer

Gauntlett

Question 15

the idea that all narratives have a set up which starts with equlibrium (5 stage set up)

Accepted Answer

Todorov

Question 16

gender is a performance.

Accepted Answer

Butler

Question 17

the idea that genres may be dominated by repetition but marked by difference to survive.

Accepted Answer

Neale

Question 18

increasing power of media conglomerates and rise of e media have put media regulation at risk

Accepted Answer

Livingstone and Lunt

Questions 18