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Research Methods and Data Types
Research Methods and Data Types
27 terms
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StudBud Administration
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Explore the fundamentals of research methods and data types in this engaging quiz
Flashcards
27 cards
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Questions
27
Answers
1
Qualitative research focuses on numerical data and statistical analysis
False
True
2
What is primary data?
Data from others
Firsthand data
Historical records
Published articles
3
A classic funnel is the process of narrowing, broad research areas into specific topics or questions
True
False
4
The primary purpose of marketing research is to systematically analyze data for better decision-making
False
True
5
What is the first step in marketing research?
Analyzing results
Collecting data
Writing a report
Identifying a problem
6
In what situation would the qualitative method be appropriate to gather information in market research?
When a company wants to track monthly sales trends
When a company wants to measure website traffic data
When a company wants to determine the percentage of returning customers
When a company wants to understand, consumer perceptions of a new product
7
Primary data is data that has already been collected by someone else
True
False
8
What is secondary data?
Data from experiments
Existing data
Data collected firsthand
Data from surveys
9
What is the main purpose of a literature review?
Identify existing research, gaps in knowledge, and theoretical frameworks
To collect firsthand data
To conduct new experiments
To interview customers
10
How to develop a research question?
Conduct a literature review
Narrow your focus
Ignore existing knowledge
Identify a topic of interest
Make it complex
Ask everyone for help
11
Which data type is cheaper?
Both are equal
Secondary data
Neither is cheap
Primary data
12
What defines a good research question?
Vague and broad
Unrelated to topic
Complex and confusing
Clear and focused
13
In what situation would the quantitive method be appropriate to gather information?
When companies want to collect open-end feedback on customer experience
When a company wants to explore brand identity through focus groups
When a company wants to analyze social media comments
When a company wants to measure the percentage of satisfaction of a service
14
Qualitative research provides deep insights, but is subjective and harder to generalize
False
True
15
A research question should be vague and open to allow flexibility
False
True
16
What is quantitative research?
Measures variables and identify patterns
Statistical analysis
Numerical data
Focus groups
Open-ended surveys
Uses methods like: structured surveys, experiments, observational surveys
17
Quantitative research helps measure variables and identify patterns
True
False
18
What are the main disadvantages of qualitative research?
Data interpretation can be biased
It is time consuming and expensive
It provides only numerical data
Findings are often subjective and harder to generalize
19
When to use quantitative research?
Testing hypothesis
Measuring trends
Making predictions based on statistics
Exploring new concepts
20
Which of the following are examples of the qualitative method?
Measuring the percentage of customers who purchased a product
Conducting focus groups to explore customer opinions on a new brand logo
Sending out large scale, customer satisfaction, surveys
Hosting in-depth interviews to understand customers preferences
21
Secondary data is useful for gaining background information and industry trends
False
True
22
Which of the following are examples of the quantitative method?
Tracking sales data to identify purchase in trends
Observing customer behavior in a store without collecting numerical data
Conducting an online survey to analyze customer satisfaction scores
Interviewing a small group of customers about their shopping experience
23
What is qualitative research?
Statistical testing
Numerical data analysis
Uses methods like: in-depth interviews, focus groups, open-ended surveys
Survey results only
Explores attitudes, behaviors, and motivations
Non-numerical insights
24
Quantitive research is useful when exploring new concepts, understanding, motivations, or generating hypothesis
False
True
25
If you have limited resources, which type of data should you use?
Both equally
Neither
Secondary data
Primary data
26
When to use qualitative research?
Understanding motivations
Generating hypothesis
Exploring new concepts
Analyzing past data
Measuring trends
Statistical predictions
27
A classic funnel in marketing research refers to narrowing broad research areas into specific topics
True
False
