Principles of Design

the association of red is often

________ are created by mixing primary colors

the way in which components of a design are visually combined and arranged to create a final product

Monochromatic colors are a single based hue plus all of its hues, shades, tones and tints

abstract elements of theme, connotation, message, and style

are tertiary colors (mixing equal parts of one primary color and one secondary color)

differences in color, size, shape location or relationship that compares/creates differences in a composition

A rectangle or square that consists of the elements that go with a single story, i.e. headline, photo, caption, story

On the color wheel, orange and blue are complementary colors

are vertical divisions of a spread, and are useful because they organize the copy and other elements

the use of white or negative space to separate or distinguish components in a composition

the lining up of components with each other based on the edges or guides within a composition

guides a viewer through a composition by the placement of components

the grouping of objects based on their closeness to one another

the relationship of all components within a composition and their position within the space

the distribution of the components of a composition giving it a stable feel or appearance: symmetry, asymmetry, radial

a component that stands out in a composition and draws a viewer's attention

The repetition or alternation of components within a composition

the relative size of one component to another

agreement between elements, and is a key component to developing the theme and visual appearance in a composition

are primary colors

right aligned text is used most often

the height in points of the lower-case letter x

the management of the movement of components within a composition

color can evoke an emotional response

the space between lines of type

colors located opposite each other on the color wheel

Analogous colors are colors created close together on the color wheel

the indivisible line that all type rests on

the measure of lightness and darkness in composition

the position of items on a spread which determines the spatial relationship between elements

are secondary colors

the feeling of harmony between components of a composition, creating a sense of completness

typefaces that do not have feet

elements placed within a composition: headline, subheadline, captions, copy, byline, photos, typography, etc.

includes primary colors, secondary colors, and tertiary colors

When you think of the Florida Gators when you see Orange and Blue it is called association

elements that are unified as a whole based on proximity, similarity, continuation or alignment