Sports and Entertainment Marketing Ch 2-3

Extra income you can spend on products you want instead of need is called

The creation and maintenance of satisfying exchange relationships is known as

Ways to make customers aware of products and encourage them to buy is known as

Which of the following does not demonstrate the emotional value of sports?

This is how a business blends the 4marketing elements of product distribution price & promotion

Using Sports to Market Products is known as

Some types of performance that people are willing to spend their money & spare time watching is

Which of these involve the locations and methods used to make products available to customers?

Influencing how people choose to spend their time and money is known as

Entertainment marketers can receive instant feeback through

Characteristics such as age, marital status, gender and income level are known as what?

The # or times per advertisement a product is associated with a celebrity or sports team is:

Marketers must always consider their _______ when making a marketing plan

All of the following are important to the success of sports marketing except

All of the following are demographics except:

Which of the following is something a business offers to satisfy needs?

A professional sports team decides to move to another part of the country this is part of:

Designing, developing, maintaining, and improving products to meet customer needs is known as

The amount that customers pay for products is known as

The primary focus of marketing is to