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Tricks of the Trade and Advertising Techniques Flashcards | StudBud
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Tricks of the Trade and Advertising Techniques
Tricks of the Trade and Advertising Techniques
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1
This Superman 2 movie clip shows several examples of this type of advertising technique
celebrity endorsement
product placement
lifestyle
bandwagon
2
The trick of the trade shown in this McDonald's ad is
pun
alliteration
humour
simile
3
When you walk into a store, the advertised iPhone 8 on sale is out of stock, but you buy the expensive iPhone 11
bait and swich
unproven claim
facts and figures
unhappy times
4
Any advertisement that uses opinion words like amazing, the best, or fantastic are using this technique
urgency
bait and switch
unproven claim
lifestyle
5
This ad is illustrating which advertising techniques?
bandwagon and plain folks
unproven claims and happy times
snob appeal and lifestyle
emotional appeal & facts and figures
6
The technique best illustrated in this commercial is
paid buzz
humour
unproven claims
emotional appeal
7
This commercial of a customer's testimonial regarding a foot product is an example of
paid buzz
bait and switch
lifetyle
bandwagon
8
This ad illustrates which Trick of the Trade?
repetition
pun
rhyme
euphemism
9
This commercial that promises long and strong hair is an example of
bandwagon
emotional appeal
snob appeal
unproven claim
10
This Chevrolet car ad shows the type of advertising technique where people feel they have to act fast.
lifestyle
paid buzz
urgency
humour
11
The advertising technique best shown in this gummy bear commercial is
humour
urgency
unproven claims
plain folks
12
Which advertising technique is NOT shown in this commercial?
facts and figures
humour
lifestyle
celebrity endorsement
13
The trick of the trade used in this ad is
onomatopeia
pun
humour
euphemism
14
Look at this ad. It says, "Mature Skin". Which trick of the trade does this repesent?
onomatopeia
humour
euphemism
pun
15
What trick of the trade is used again and again in this commercial?
repetition
pun
rhyme
alliteration
16
What two advertising techniques are shown in this commercial?
plain folks and product placement
bandwagon and happy times
bandwagon and celebrity endorsement
bait and switch and plain folks
17
This trick of the trade allows consumers to see a comparison between a product and another item.
repetition
onomatopeia
simile
alliteration
18
The trick of the trade evident in this old Rice Krispies ad is
alliteration
onomatopoeia
pun
rhythm and rhyme
19
This advertising technique makes you feel like you need to hurry up or you will miss out.
urgency
bandwagon
facts and figures
plain folks
20
The advertising technique best shown in this commercial is
unproven claims
happy times
facts and figures
product placement
21
In addition to the unproven claim that "breakfast never tasted this good", this advertising technique is used
plain folks
bandwagon
humour
paid buzz
22
Which Trick of the Trade would best be represented by this truck ad?
Pun
Alliteration
Rhythm
Humour
23
This cat food commercial is using the advertising technique of
celebrity endorsement
snob appeal
plain folks
facts and figures