Marketing-Chapter 1

Define sports marketing

The primary focus of marketing is

Describe the basic concepts of marketing

Describes how a business blends the four marketing elements of product, distribution, price, and promotion

Some type of performance that people are willing to spend their money and spare time watching

Explain the value of sports marketing to the economy

The number of viewers a program attracts

All of the following are demographics except

The creation and maintenance of satisfying exchange relationships

Using sports to market products

Amount of money individuals have available to spend after paying for necessities of life and other fixed expenses

Define the 7 standards of marketing

A professional sports team decides to move to another city. This decision is part of

Influencing how people choose to spend their time and money on entertainment

The amount that customers pay for products

Common characteristics of a group, such as age, marital status, gender, and income level

Which of the following is an element of distribution

All of the following factors are important to the success of sports marketing except

Entertainment marketers can receive instant feedback through

Which of the following does NOT demonstrate the emotional value of sports?

The number of times per advertisement,game,or show that a product/service is connected with a athlete, team, entertainer

Designing, developing, maintaining,improving,and acquiring products or services so they meet customer needs and wants is

Explain the marketing mix

Involves the locations and methods used to make products available to customers.

What a business offers customers to satisfy needs

Ways to make customers aware of products and encourage them to buy