HBEdge B 6.1 Vocab and Rhetorical Triangle Pathos Ethos Logos

Question 1

The persuasive appeal to LOGIC such as facts, statistics, numbers, and research is called:

Accepted Answer

Logos.

Question 2

People who try to convince you to do something in a NEGATIVE way are...

Accepted Answer

Manipulators.

Question 3

"Crest Whitestrips make teeth 20% whiter." This is an example of the use of:

Accepted Answer

Logos

Question 4

The persuasive appeal to credibility, celebrity right or wrong, or how "good" something is:

Accepted Answer

Ethos

Question 5

About 2000 years ago, the philosopher ___________ described how people convince others.

Accepted Answer

Aristotle

Question 6

Aristotle called these three persuasive strategies the:

Accepted Answer

Rhetorical triangle.

Question 7

Look at the ad. With the numbers and facts in it it's a strong example of:

Accepted Answer

Logos.

Question 8

The names for the three persuasive strategies are:

Accepted Answer

Pathos, Ethos, Logos

Question 9

Look at the ad. With the sad puppy dog eyes it's a strong example of:

Accepted Answer

Pathos

Question 10

Another way to say the money you earn in a business minus the money you spent:

Accepted Answer

Profit

Question 11

Advertising is another word for media that convinces you to

Accepted Answer

Buy, participate in, or do something.

Question 12

"Celebrity doctor Dr. Oz says green tea is healthy for you." This is a persuasive example of:

Accepted Answer

Ethos

Question 13

Another word for a person who buys or uses something is

Accepted Answer

Consumer.

Question 14

The persuasive appeal to your EMOTIONS such as trying to make you happy, sad, or passionate:

Accepted Answer

Pathos.

Question 15

When something _________ you, it has an influence or effect on you.

Accepted Answer

Impacts

Question 16

The ad says: "Children will die if you don't give money to the hospital." This is the use of:

Accepted Answer

Pathos because of the emotions in the appeal.

Question 17

Look at the ad. With the "expert" celebrity endorsement it's an example of:

Accepted Answer

Ethos

Questions 17