Ad Techniques

an animated character that promotes a product

This appeal takes you back to the good old days or back to nature. 

List one ad technique used....

Implies that the product will make you better looking, healthier, happier, more popular, etc.

Will help people remember the ad and want to buy the product.

Name two techniques used in this ad....

The product tastes good, looks good, feels good. Sounds/pictures appeal to senses. 

a “catchy” song or phrase that helps you remember a product

What is one technique used in the ad? 

Name one ad technique used...

Consumer will tend to transfer the qualities of famous people to the products.

Implies that everyone is using the product so you should too. 

a recommendation to use a product from a celebrity who says he or she uses it

Identify one ad technique used....

The use of facts or numbers to impress people and encourage them to buy a product.

This brand is better than other brands of the same product.

You will save money or get something free if you buy this product