Unit 4 Review Ent. I

Can any brand name be selected and used by a business?

To guard an USP from its competitors, which action should be performed?

Which is an example of a company using brand extension?

A national business chain can make sure that customers will remember by having what brand name?

An effective mission statement should effectively reflect which component of the business?

A benefit to businesses of offering customized services to their customers is:

Tom decided to introduce a product in only three states for a six-month period. He performed:

Marketers often condense USPs into short slogans due to which situation?

Before identifying the USP of a company, which situation should happen first?

Which factor helps a business to determine its product mix?

Which is a reason why managers develop company objectives?

A hairstylist cutting the hair of a client is providing which example of a distribution channel

Plan to increase production by 10% over a twoyear period is an example of which mgmt. activity?

When a business offers a service that saves time for a customer the benefit to the customer is:

One way for a business to expand its product mix is by performing which action?

A channel task should be performed by the channel member who has which attribute?

Effective product or service management help businesses to :

Which is a characteristic of a pure service?

Marketers determine distribution intensity so they can achieve which outcome?

Kate selects a name for her new catering business which characteristics should the name have?

When a business expands its product mix, its goal is to appeal to?

Managers use broad objectives that they develop for a business for setting which measurements?

Product management is a marketing function that involve improving a product mix in response to:

Product mix that a business decides to offer customers project which factor about the business?

Considering services to offer customers, business should determine if a specific service would:

Indirect channels of distribution are usually of which attribute than direct channels?

Channel members should share an equal commitment to which component of the product?

If a company cannot fulfill its USP, what will most likely happen?

A benefit of channels of distribution is which feature?

Extending operating hours to accommodate its customers acquire which costs?

Which characteristic is descriptive of a meaningful company objective?