stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
The 4 P's & Marketing Mix Flashcards | StudBud
Explore
/
The 4 P's & Marketing Mix
The 4 P's & Marketing Mix
22 terms
·
StudBud Administration
·
11 plays
Imported from external platform
Flashcards
22 cards
F
Practice quiz
P
Host live
L
Questions
22
Answers
1
Kmart is a department store
False
True
2
A marketing mix is part of a companies marketing plan and includes what can do to get the customer to buy their product
True
False
3
What is product planning?
searching for ideas for new products and identifying concepts.
researching data and historical information for products
4
Pricing affects performance and profitability
True
False
5
What is the definition of a product?
a item offered for sale
something that has been through production
6
Paddock to plate is
farmers, farm, processing, transport, distribution, store, customer
farmers, transport production, marketing, advertising, customer
7
value pricing is created by
sales and reputation
recession and competition
competition and sales
reputation and profit
8
What are the 4 P's
policy, price, product, produce
Products, promotion, price,place
produce, presentation, policy, price
place, pricing, presentation,policy
9
Penetration pricing is
low set price to build sales and gain market share
low set price to build reputation and loyalty
10
KFC is a department store
False
True
11
A core product is tangible?
True
False
12
What are the product features?
shape, texture, odour, taste, packaging
taste, shape, size, quality, texture, colour, packaging
13
The physical product is tangible?
True
False
14
McDonalds is a supermarket
True
False
15
What is the distribution system a combination of
transport, profit, production and stock take
marketing, storage facility, inventory control, location and transport
16
What happens if a company does not price their product correctly?
nothing
poor quality
not enough profit
poor advertising
17
pricing is a vital part of the marketing mix
False
True
18
What do correct pricing strategies do?
maximise profits, build strong relationships with customers
eliminate competitors, align strategies
19
Reasons customers will buy a product
benefit, feel, status, quality, reputation
status, appeal, look, advertising
20
What are the levels of a product?
extended/augmented, physical, core
Physical, tangible, shaped
core, tangible, physical
recycle, extended/augmented, physical
21
The product life cycle is - development, introduction, growth, maturity and decline
True
False
22
What is competitive pricing
two for one product
price skimming
more expensive
price match with competitors
