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Entrepreneurship Exam
Entrepreneurship Exam
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1
When a customer sees a news story on TV about a certain company or brand, it's an example of a(n)
advertisement.
touchpoint.
slogan
brand promise.
2
Why do businesses establish specifications for selecting hardware and software systems?
to analyze the prices of various vendors
To keep up with the latest technological fads
to obtain systems that perform required functions
To develope training programs for employees
3
. Which of the following should a person do first when facing the need to make a decision:
Analyze results
Evaluate information
Make a choice
Define the objective
4
What type of law addresses issues that interfere with a firm's right to do business?
environmental
Judiciary
Tort
Criminal
5
Method to manage people is intended to depress more violations of company rules after infractions have already occurred?
Open-door management
Corrective
Termination-at-will
Preventive
6
Which of the following is the primary stakeholder influencing corporate governance:
The board of directors
Company shareholders
High-level company executives
Organizational employees
7
Which of the following is an advantage of the jury of executive opinion method of sales forecasting:
All opinions gathered are form sales executives
It is quick and easy method to use
All opinions expressed carry equal weight
It is baes on the opinion of outside experts
8
One of the most important, fundamental keys to successful change management is
ensuring changes do not impact competitiveness
minimizing use of resources
focusing on processes over people
involing everyone in the organization
9
When generating product ideas as a group, who typically guides the discussion?
Mentor
Negotiator
Innovator
Faciliator
10
The financial section of a feasibility study must include sources of
Funding
Staffing
Materials
Technology
11
Why might a business decide to purchase goods for a price higher than the lowest possible price?
To satisfy a favorite vendor
To spend additional funds
To obtain a needed delivery date
To arrange flexible contracts
12
One of the primary goals of supply chain management is to
control customer perceptions of a business
minimize overall value to the customer
gain a competitive advantage in the marketplace
set prices for products that maximize profits
13
Identify the marketing function: While shopping at the mall, Susan is asked her opinion of different brands of shampoo
Marketing-information managment
Behavioral segmentation
Promotion
Specialty advertising
14
Which of the following types of credit might business owners obtain to purchase seasonal goods for resale:
Mortgage debts
Stocks and Bonds
Accounts receivable
Short-term loans
15
How does supply chain management increase customer satisfaction?
Enhance data quality
Reduces the time it takes for goods to reach consumers
improves cash flow
Integrates information throughout an organization
16
Controversial way for a firm to collect data on consumer buying habits & use the datato assess public purpose by using
Detailed consumer questionnaires
online tracking methods
indirect response techniques
random phone surveys
17
How can you attempt to cancel a cotract without facing legal actions?
Cancel the contract within a year of signing it
Bring a lawsuit against the other party
Send a request to the other party asking for cancellation
Breach the contract and refuse to pay the other party
18
Which of the following statements regarding international trade is true
Foreign language skills are required to conduct international trade.
Online businesses can easily become involved in international trade.
Businesses shipping internationally must use freight forwarding services.
Only large companies typically benefit from conducting international trade.
19
If an employee is content with the way things are currently done at work, they are more likely to
understand
look forward to
resist
accept
20
Electrical hazards, slipping and tripping, and violence are all examples of potential __________ in the workplace.
Safety issues
compromises
success indicators
non-negotiables
21
Entrepreneurial discovery is key in a free enterprise economic system because an entrepreneur or smallbusiness owner can
change legal requirements.
form a technological monopoly.
satisfy an unmet demand.
improve economic sanctions.
22
Which of the following minimizes the costs associated with maintaining a product mix:
Shallow depth
Economy image
High breadth
Premium value
23
Which financial analysis involves comparing the same items on a company's financial statements for two or more periods
Vertical analysis
Fundamental analysis
Techincal analysis
Horizontal analysis
24
Which of the following is an example of an external mechanism of corporate governance:
A company's business objectives
Board of directos' policies
A company's code of conduct
Government regulations
25
An entrepreneur is most likely to discuss the concept for a new business with an industry expert when the entrepreneur
wants to increase the business's profit margins
needs to obtain a commercial bank loan
lacks knowledge or experience in the field
is ready to plan promotional activities
26
Which is a good reason why a business would remove a product from its product mix and replace it with another:
The product has become a fast seller
The company wants to expand its product line
The company wants to increase its market share
The product has become a collectible
27
The benefit of moving to bring the company closer to the raw materials needed for manufacture is
demand
feasibility
proximity
independence
28
Which of the following businesses best represents an innovative entrepreneurial endeavor:
Developing and selling a new wood-cutting device
Opening a new pizza franchise
Starting a clothing business online
Buying a small local coffee shop from its founder
29
If sales for the 4 month period was 690,000 and fees was 55% of the actual sales, what amount did the business pay go up
$13,900
$12,600
$14,500
$15,100
30
Which of the following is a condition that must exist for channels to be effective:
They must have at least five members.
They must be properly managed.
Channel members must have varying goals.
Channel members must not share tasks.
31
Businesses that develop and implement plans for employees to rush task completion are trying to establish efficient
workflows
supervison
production processes
management techniques
32
An overall purpose of market segmentation is to divide the market
by consumer or industry income
by distance forms tore to store
into consumer or industrial markets
Into well-defined groups of consumers
33
Which is most appropriate for a business to take when competitors introduce similar products to the marketplace:
Increase its prices to improve its image
Reduce its advirtising efforts
Adjust its marking strategies
Focus on its working conditions
34
All goods or services sold to customers should
be needed by the customers
have the lowest possible price
be of the finest quality
have many possible uses
35
Which of the following is a personal factor that affects the choice of a form of business ownership?
Economic Conditions
Business experience
Area of the country
Market considerations
36
Marketing research can affect the marketing by giving info about various locations that can form the business__ decision
place
Price
product
promotion
37
Reliability, courtesy, and competence are primary factors that a company should consider when it develops strategies to
personalize its mass advertising messages.
evaluate its customers' experiences.
improve the competition's market share.
comply with local ordinances.
38
Reason why its important to accurately forecast sales for a marketing plan is because the forecast is the basis of other
management techniques
pricing strategies
operational activities
business reports
39
Which of the following situations is an example of a business using niche marketing:
Athletic footwear company produces shoes for children who play soccer
Chemical manufacturer offers hand soap that contains an antibacterial agent
Soft drink manufactuer advertises products during a national tv brodcast
National petroleum company offers credit cards at its gas/service stations
40
Why has enterprise risk management developed?
Declining quality standards
Reduced government regulation
An increasingly diverse array of risk
The elimination of certain insurance plans
41
What is a benefit of corporate governance?
Ability to bypass sustainability efforts
Improved access to capital
Increased distance from investors
Freedom from stakeholder interference
42
Which of the following identifies an upward economic trend:
Businesses are using more computers
The number of firms accused of price fixing is increasing
Sales in the auto industry are increasing
Businesses must meet stricter licensing requirements
43
What is one of the reasons why a supervisor might prepare a formal business report?
To analyze marketing trends
To request pricing information
To schedule training sessions
To compile sales expenses
44
Which of the following is a benefit of debt financing when starting a business:
You don't have to pay back the money if the business fails
You have control over how the money is spent
You don't help from knowledgeable, expirenced investors
You don't need to pay interest on the money
45
Arielle knows that she would be a good entrepreneur because she
can withstand ups and downs.
is easily interested by many different ideas.
depends on others to get work done.
. likes to see immediate results of her work.
46
Which is an internal method that a company uses to facilitate ongoing product and market opportunity recognition
Association memberhsip
Vendor surveys
Customer interviews
Task force meetings
47
Calculate cash receips if 12,450 in sales, earns $78 in interest, collects 625 in tax, and has 5700 worth in equipment
$12,528
$18,853
$13,153
$17,150
48
Which of the following is a true statement regarding the relationship between risk and business objectives:
Effective business objectives are nto risky
Risk help businesses determine objective
Objectives should never be modified because of risk
The more objectives a usiness has, the less risk it faces
49
Which of the following is an example of business process thinking:
A company strives to fix its method of internal communication
The marketing and finance department avoid interacting
Whenever a customer complains about slow service, servers are fired
A company prioritizes product promotions over product development
50
A ski shop manager set a goal to increase sales by 10% for the upcoming mild and rainy winter. The objective was
practical
scientific
unrealistic
reasonable
51
Performance standards should be
Informally discussed
measurable
extremely challenging
subjective
52
Jamie buys every product the companyreleases, writes reviews, and tells people to try the items. She could be known as a
brand evangelist
discount customer
late adapter
potential customer
53
In persuasion, what technique should you follow to be ready to answer questions and give proof?
Make it personal
Do your homework
Be Reasonable
Attract attention
54
External factors that affect a company's promotional decisions include
distribution and technology
product, social trends, and demand
competition and technology
environment, product, and price
55
Small-business owners develop and use operating procedures so that everyday tasks are performed in a(n) __________ way
inovative
imprecise
diverse
standard
56
Which of the following is an operations activity in business:
Obtaining resources
Contacting customers
Selecting media
Analysis indicators
57
When businesses divide the change in total revenue by the marginal product, they are calculating the
break-even point
earned income
Marginal revenue
cash-flow level
58
What is one technique Gianna could use to build a stratigic relationship with Nico?
Finding a shared vision
Focusing on Nico's shortcomings
Establishing dominance and control
Seeking a deal as quickly as possible
59
Job applications provide human resources personnel with information about an applicants training, skills, education, and
employment history
hobbies and interest
Intelligence levels
insurability levels
60
Wellston Industries want to compare business and target situation. Which of thefollowing will help Wellston get info
balance sheet
Mind map
critical path
decision tree
61
The profit a business earns can be determined from the business's
income statement
assets
balance sheet
budget
62
What is the main purpose of encouraging feedback during an employee training session?
So employees can evaluate the training session
To identify employees with leaderhsip skills
So employees cna build better relationships
To ensure employees understand the material
63
Members of a board of directors are
not able to make decisions
required to be stockholders
a business's vendors
elected by stockholders
64
Changing parts of a game that is marketed in countries so the game obeys to local customs and taste is an example of
nationalization
globalization
customization
cultural sensitivity
65
For successful innovation in the workplace, employees should have a desire to learn and be willing to
supress ideas
accept change
exhibit bias
follow procedures
66
Which of the following is a way that marketers can use data to follow up on any problems or issues with a product:
Providing salespeople with additional training
Determinating what new products to offer
Deciding which wholesalers to use for distribution
Budgeting for product developement
67
How does a goal differ from a vision?
A goal is abstract and indefinite.
A goal is broad and far-reaching
There is no difference—the two are the same
A goal is concrete and measurable
68
Which of the following forms of business ownership must obtain a charter from the state(s) in which it operates:
Partnership
Corporation
Sole Proprietorship
Consolidation
69
Average electric bill to around 2300 per month with a high of 2375 and a low of 2250. This pay would be a ___ cost
variable
nonoperating
fixed
semi-variable
70
Why do some businesses sponsor local events?
To sell products
To obtain publicity
To generate revenue
To create news
71
Which of the following is a reason why a small business might share its financial records:
To show competitors why brand competition is useless
To persuade a customer of the business's excellent service
To convince a supplier to offer discounts on products purchased
To prove the business's net worth to acquire a bank loan
72
The Salty Pretzel Company, which is doing well in the market, shifts its pricing design toboost profits. The company is
creating an exclusive image
stabalizing prices
obtaining market share
trying to improve cash flow
73
What pricing strategy will be most effective for a business that wants to create an image of great quality and prestige?
High
Discount
Moderate
Wholesale
74
Which of the following is an example of a current asset:
Land
Building
Checking account
Machinery
75
What financial tool do entrepreneurs use to plan, monitor, and manage their ventures' income and expenses?
Environmental scan
Inbound-call report
Operating Budget
Request for proposal
76
Which of the following is a sign that a company may need to hire more employees:
The company is often unable to meet its deadlines
Empolyees are underworked
Company revanue is below target
Employees are happy with working conditions
77
Three-way light bulbs are made with the same size base. This is an example of a production process that uses _____ parts
segmented
standardized
brancded
graded
78
How can someone identify what hospital administrators will expect from their service?
Entertain hospital administrators at a sporting event
Read patient reviews about each hospital
Read about trends impacting the hospital industry
Research each hospital's financial information
79
Which of the following is an onboarding activity
Grievances
Orientation
Exit interviews
Compliance
80
Indirect channels of distribution are the only channels that involve
intermediaries.
industrial users.
producers.
ultimate consumers.
81
Which of the following is a primary purpose of data mining:
To attract customers
To locate someone
To identify Patterns
To spy on competitors
82
Income from sales, cost of goods sold, gross profit on sales, operating cost, and net profit or loss are all part of a
balance sheet
sale budget
income statement
marketing plan
83
The Barker Company is deciding which channel of distribution by studying the number of potential customers in diff areas
market factors.
employees' capabilities.
branding issues.
product benefits.
84
Which of the following technologies do many businesses use to monitor key performance indicators:
Firewalls
Dashboards
Extranets
Terabytes
85
Most employers require applicants to complete
application forms
resumes
reference checks
letters of intent
86
Ben borrows $3000 at a 4.25% interest rate and pays back 2 years after earning the loan how much interest will he pay?
$255
$3,127.50
$3255
$127.50
87
To stay competitive business owners must adapt to changes in business environment by checking external factors such as
staffing needs
economic conditions
product development
profit margins
88
Which of the following is a task involved in quality assurance:
Training employees to strive for quality
Making changes for better quality
inspecting products to ensure quality
Reparng defective goods to maintain quality
89
Small-business owners develop and use operating procedures so that everyday tasks are performed in a(n) __________ way
Narrow product lines
Poor comunication
Short-term goals
Clear quality standards
90
One of the main external factors that may cause a firm to change its business processes is
high operating cost
low emloyeee morale
competition
desire for growth
91
One of the benefits of competition to consumers is that competition encourages
government to finance business activity.
businesses to develop new products.
businesses to limit their product lines.
government to fix prices
92
A production firm is required to rid of waste in ansafe way. This shows how process design can be affected by__factors
natural
technological
regulatory
human
93
Which of the following economic concepts influences the cost of the production process:
Inelasticity of demand
Distribution of income
Economies of scale
Balance of payments
94
Which of the following parts of a business plan includes the history of the business:
Market analysis
Executive summary
Company description
Strategy and implementation
95
What type of internal business record will help a firm determine the status of its supplies?
SWOT analysis
Income statement
Credit report
Inventory report
96
The advantage to a business that uses opt-in email to promote its products is that the business can
influence demographics
control sales
customize offers
predict trends
97
The maker of a toaster oven offered a specialwhere you could get $50 cash back if proven purchase. This is known as
point-of-sale promotion
coupon
sweepstakes
rebate
98
The advertising medium that can best reach a targeted customer with a specific message is
email
billboard ads
TV
magazines
99
Which of the following was one of government's original roles in business:
Regulating technology
Ensuring a business's profitability
Protecting the environment
Acting as a referee