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Chapter 8 Mass Media and Public Opinion (Section 3) Flashcards | StudBud

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Chapter 8 Mass Media and Public Opinion (Section 3)

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Section 3: The Mass Media

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Questions 10

Answers

1
How do the mass media influence politics?
by providing candidates for office
by helping to shape the public agenda
by providing important sound bites
by telling people what to think
2
Which usually provides political news in greater detail than other forms of media?
peer groups
radio
television
newspapers
3
Mass medium second only to television
television
newspapers
radio
internet
4
Issues on which the people’s attention is focused
sound bite
Internet
public agenda
newspapers
5
Why has radio remained popular?
Radio can be used anywhere
Good looks are less important on radio
Candidates can appeal more directly to the people
Candidates would rather be on radio than television
6
Mass medium that has seen a decline
Internet
television
radio
newspapers
7
A means of communication
Sound Bite
medium
universe
mandate
8
Web site posting on some specific subject
sound bite
My Space
Facebook
weblog
9
A short, sharply focused report
weblog
Sound Bite
sample
mandate
10
Why does the mass media often focus more on entertainment than news?
to help actors’ careers
so the shows aren’t boring
to raise money for charity
to get advertising money