MP Promotion

Which type of promotion is this: People Magazine releases a list of best-dressed celebrities

A person with a huge social media following who can affect the behavior or opinion of others.

Which type of promotion is this: a waitress at Olive Garden helps you choose an entree

Which type of promotion is this: a magazine ad

Which type of promotion is this: the winning coach being interviewed on national television

This part of a print ad identifies the business:

This part of a print ad contains the terms and conditions of the offer.

What is the promotional mix?

What is the point of this video?

Which type of promotion is this: a company sends e-mails to everyone on the mailing list

Impersonal, one-way mass communication in which companies pay to promote ideas or products

What type of promotion includes special events, contests, coupons, loyalty programs?

This type of promo reaches many people, has a low cost per contact, but the total cost is high

Bringing news or newsworthyinformation to the public’s attention

This type of promo is free, but you lose control of your message and it's not always positive

Promotion has 3 purposes. Which of the following is NOT one of those purposes?

Public info about a company or product appearing in the mass media as a news item that is free

A form of direct contact between a salesperson and a customer that involves 2 way communication

Any marketing activity whose purpose is to boost sales

The number of times an audience sees or hears an ad is called:

Which type of promotion is this: a commercial on TV

Which type of promotion is this: you follow Chick-fil-A on Twitter and receive special offers

It's easy to track your success, but this is the most expensive form of promotion per contact.

This type of promo helps build customer loyalty but is difficult to end without customers upset

Promotion that companies use to address individuals directly-emails, texts, telemarketing.

This type of advertising is given away and is a relatively inexpensive useful product that has a company logo on it.