BDI3C Exam Review #2

Radio, newspapers and magazines are all examples of main ________________ types.

Silly Bandz are a great example of a _______________________.

The 4 possible sources of primary data are experiments, observations, focus groups and _______.

opportunities are ___________ attractive factors

“I am short of funds – what if I had limitless wealth” is an example of the _____________.

One of the thoughts on thinking is to “_____ your _______down…don’t let them get away.”

_____ usually emphasize fun over usefulness; they make quick entrances and exits to the market.

__________ is when entrepreneurs develop an idea and then look for the marketing opportunity.

The ___ pricing strategy is used for new products where the customers are not price sensitive.

The component of the marketing mix that distinguishes McDonald’s from Wendy’s is ________.

Comparing the attributes of car tires and the attributes of donuts is using ______.

A form of business ownership with unlimited growth potential.

_________________ are short term changes.

__________________ are long term changes.

Market research is needed before starting a(n) _______________ business.

The __________________ is the component of the Venture Plan that should be completed last.

There are two general types of data, _______________ and ________________.

It is important for entrepreneurs to forecast ___________

Land, buildings, furniture and equipment are all examples of ___________________ goods.

Data sources for market research come from ______________ sources or ____________ sources.