SEM 1 UNIT TEST

Question 1

the main reason that large businessess buy the naming rights to a new SE facility is because it

Accepted Answer

provides exclusivity and has potential to maximize exposure

Question 2

Tatiana takes her lucky tennis racket to be restrung. Which SE products is she consuming:

Accepted Answer

Owned-goods service

Question 3

Which one involves writing press releases & organizing news conferences for a sport organizatio

Accepted Answer

media relations

Question 4

One characteristic of event marketing involves promoting and selling a

Accepted Answer

unique experience

Question 5

Which of the following sport/event products is a nonsport event

Accepted Answer

The Annual Concession Workers’ Convention

Question 6

A person responsible for matching up corp. w/ events that reach a target market has a career in

Accepted Answer

sponsorship management

Question 7

The basis for the licensing process is

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trademarked property

Question 8

Which is true of Event Marketing

Accepted Answer

it is perishable

Question 9

When a pro football expansion team is set in a community, the economic impact might result in

Accepted Answer

increased job creation and more consumer spending

Question 10

Which one is an example of a celebrity endorsing an event simply by being associated with it

Accepted Answer

Attending a grand opening

Question 11

What do the unorganized participants in sports have that the organized participants do not have

Accepted Answer

freedom of rules

Question 12

A characteristic of an event is that it is produced and consumed

Accepted Answer

at the same time

Question 13

Which of the following is an example of ambush marketing

Accepted Answer

Nonsponsoring bus. broadcasting commercials during an event

Question 14

The relationship between a sponsor and a sport entity is often described as a

Accepted Answer

partnership

Question 15

Which of the following positions is not a sport marketing position

Accepted Answer

chief financial officer

Question 16

A celebrity who is paid to use a product & talk about how good it is during an infomercial

Accepted Answer

testimonial

Question 17

What might a sports organization offer a business to motivate that business to sponsor an event

Accepted Answer

Naming rights

Question 18

Which one involves responsibility for a sport organization's licensing activities

Accepted Answer

merchandising

Question 19

Wrigley Field earned a rep as one of the best places to watch a MLB game. This is called brand

Accepted Answer

image

Question 20

A baseball game broadcast on the radio is an example of

Accepted Answer

sport media

Question 21

Athletes are often considered to be particularly effective promoting products related to their

Accepted Answer

sport

Question 22

The NCAA and the Professional Golfers' Association are examples of

Accepted Answer

sanctioning bodies

Question 23

the main that many colleges sell the naming rights for their new football stadiums

Accepted Answer

help pay for construction expenses

Question 24

Which one helps create the excitement & enthusiasm that make the games what they are

Accepted Answer

spectators

Question 25

Most sport/event products are classified as

Accepted Answer

combination of goods and services

Question 26

The team name, mascot & logo are important elements that a SE comp uses to create & maintain

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brand awareness

Question 27

What are royalties

Accepted Answer

A percentage of actual sales

Question 28

The core benefits to customers who purchase sport products include entertainment, health, and

Accepted Answer

achievement

Question 29

Team-related factors that affect brand equity include

Accepted Answer

performance, coaches, and star athletes

Question 30

If Pepsi is the only soft-drink sponsor of your favorite team, Pepsi is considered a(n)

Accepted Answer

exclusive sponsor

Question 31

A unique characteristic of the sport industry is that it seeks to attract markets that

Accepted Answer

include spectators and participants

Question 32

The Charlotte Motor Speedway is an example of which category of Sports

Accepted Answer

venue

Question 33

Professional sports teams benefit their surrounding community by

Accepted Answer

attracting tourist dollars

Question 34

Which of the following usually is a characteristic of the sport/event industry

Accepted Answer

Provides products that are different for each consumer

Question 35

Proper exploitation of sport/event sponsorships encourages

Accepted Answer

people to buy products

Question 36

How does event marketing differ from sport marketing

Accepted Answer

It focuses more on corporate sponsorship

Question 37

One of the main differences b/w pro and amateur athletes is that for the pros, the game is

Accepted Answer

their occupation

Question 38

Which of the following is an example of a licensed product

Accepted Answer

NASCAR earrings

Question 39

What type of sporting goods are you purchasing when you buy a Lakers hat.

Accepted Answer

licensed merchandise

Question 40

Which of the following is an example of marketing the sport event

Accepted Answer

Distributing information about a NASCAR race

SEM 1 UNIT TEST

Questions 40

SEM 1 UNIT TEST

Questions 40