SDC 11.4-11.10

Question 1

Distribution becomes a major key to sucess in this stage

Accepted Answer

growth

Question 2

Introducing a new product to the market with a high price and then lowering the price over time

Accepted Answer

price skimming

Question 3

________means grouping 2 or more related products together and pricing them as a single product

Accepted Answer

bundling

Question 4

______ is an example of an unsought product.

Accepted Answer

life insurance

Question 5

____________ are examples of shopping products.

Accepted Answer

automobiles

Question 6

The process of testing a nw product

Accepted Answer

Test marketing

Question 7

Products that are bought after considerable planning

Accepted Answer

Shopping products

Question 8

A group thik of as many ways to vary a product

Accepted Answer

brainstorming

Question 9

Products unplnned or products that the buyer does not actively seek

Accepted Answer

unsought products

Question 10

Usually large, expensive items with a long life span

Accepted Answer

Capital products

Question 11

_____ a computerized file of customers and purchase patterns

Accepted Answer

marketing database

Question 12

A products priced belwo cost as par to f a leader pricing strategy

Accepted Answer

loss leader

Question 13

Setting a price at an odd number

Accepted Answer

psychological pricing

Question 14

A new flavor, size or model is called a

Accepted Answer

line extension

Question 15

A product priced below cost is referred to as

Accepted Answer

loss leader

Question 16

_______ are usually large, expensive items with a long life span.

Accepted Answer

capital products

Question 17

A _______ is a good, service or idea.

Accepted Answer

product

Question 18

A company offering new products at low prices

Accepted Answer

penetration pricing

Question 19

Soft drinks are an example of a __________ product.

Accepted Answer

convenience

Questions 19