Marketing Ch. 2 quiz

Customer Analysis is the study of a businesses customers

What is an example of demographics

The study of internal and external factors

Knowing the income of a potential customer can help you determine products __________.

Marketing Segmentation puts customers in a broader/larger groups

Questions within the company as to what they do well and poorly.

Geographics refers to

The amount of money after taxes is

Companies most be aware in changes in laws.

Which is not apart of the SWOT factors

which catergory of the marketing mix would be under products easily reaching customers

Rate your understanding of Ch. 2 so far

Ethnic Background is based off _________.

Studying the change in technology to find whether it will help or hurt business

Performance standard does not he performance of all analyses

A Marketing Plan finds target markets and sets out blueprints to market to that audience.

Why is SWOT important?

Performance standard is an expectation for performance that reflects the plan's objectives.

Rate our presentation (honest answers please)

 The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan

A company in a small town raises their prices as their competitors workers are on strike. This is an example of what?

Discretionary Income is the money left after paying for basic living necessities such as food, shelter, and clothing

Demographics and Marketing Segmentation hurt a business

A Marketing Strategy is a projection of probable, future sales in dollars

An executive summary is an overall marketing plan for a business

Businesses use demographics to find their target audience