Media Review

The Samsung commercial with Lil Wayne uses ethos

T/F Loaded Words and Glittering Generalities are the same thing

Appeals to Logic

What is the purpose of the rhetorical appeals

It's my money, and I need it now

Appeals to emotion

Uses facts and statistics

Wants you to feel excited!

When a politician tries to convince you that they're just like you

Everyone is buying it, so you should too!

May use celebrity endorsement to appear credible

Only using certain statistics to support a claim

True/False Card Stacking is illegal

True/False Testimonial must be from a celebrity

Placing an image in the background in hopes that will ______ feelings to the foreground

Only a select few can afford this product

You're awesome

T/F Testimonial must come from someone who has used the product

The ASPCA commercial uses logos to persuade

Appeals to emotion