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Revision Quiz for the Year 9 Its Your Money Class Flashcards | StudBud
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Revision Quiz for the Year 9 Its Your Money Class
Revision Quiz for the Year 9 Its Your Money Class
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Revision Quiz
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Of the 4 P's of Marketing, what is Advertising regarded as?
Price
Promotion
Product
Place
2
The following McDonald's ad is an example of using a;
Billboard to attract attention.
Television advertisement.
Internet banner ad.
None of the above
3
What is an example of Place in the 4 P's of Marketing?
Deciding how to advertise the product
Deciding where to store the product
Deciding where to sell the product
Deciding where to have the product made
4
True/False:
Logo's are used to prompt instant recognition in consumers?
False
True
5
The following advertisement by
Metro Trains
for the game "
Dumb ways to Die
" is an example of;
Guerrilla Marketing
Television Advertising
All of the above.
Internet advertising
6
The following advertisement for Calvin Klein uses
Justin Bieber
, this is a strategy known as;-?
Celebrity Endorsement
Corporate Sponsorship
Celebrity Promotion
Celebrity Sponsorship
7
Which of the follow colours is associated with peace, tranquility and reliability?
Red
Blue
Orange
Yellow
8
The following advertisement on the Instagram page below is an example of a;-
All of the above
Advertising on the internet
social networking
Internet 'banner ad' or internet pop up ad.
9
Which of the following are included in the 4 P's of marketing?
Product
Price
Promotion
Place
10
Which of the following colours is used in sales to represent a sense of urgency and excitement?
Black
Brown
Green
Red
11
Identify the most likely '
Target market
' Samsung are aiming to attract in the following advert;
Business people
Young people, especially 15 - 25 years old (male & female)
Elderly Citizens (55 plus)
Tweens
12
Which colour is used to create the appearance of authority, power, stability and strength?
Green
Yellow
Black
White
13
Which of the following is an example of refining the Product in the 4 P's of Marketing.
Celebrity to endorse the product
Giving away free samples for customer feedback
14
What is a consumer brand? What is the best definition?
Maccas
BMW
Apple
a relationship that consumers, think,feel & have for a brand
15
Companies use
advertising
to draw attention to a product or service through;
billboards on busses, trains & sporting events
newspapers and magazines
television, radio and the internet
All of the above methods are used.
16
A demographic refers to when advertisers divide the population up into groups based on...?
location
Lifestyle
Age
Gender
17
Toyota's sponsorship of the AFL is an example of;-
Celebrity sponsorship
sport advertising
Sporting promotion
Corporate Sponsorship
18
Which of the following are used to create an emotion response with the audience in advertising?
Music
Technical Facts
Colour
Images
19
Identify the most likely '
Target market
' Apple are aiming to attract in the following advert;
Middle/Upper income people who can afford Apple products
Men/Women/Young/old anyone who can afford new technology
Women who like to own the latest gadgets
Men who like the latest gadgets
20
This ad. featuring
Rihanna
for
Rogue perfume
uses a number of advertising strategies including,
Famous Pop star with strong appeal among young Males/Females
All of these strategies are being used to sell the perfume
Celebrity attitude, bold and sophisticated sex appeal
Images of beauty, glamour, sex appeal and youth
21
Which of the follow colours is associated with royalty, wisdom and respect?
Brown
Green
Purple
Yellow
22
When a car commercial focuses less on technical aspects and more on catchy music and images...
It is taking the direct route
It is taking the peripheral route
23
If a car commercial focused on the technical improvements of the car, it is known as...
Peripheral Route Advertising(Indirect)
Direct Route Advertising
24
A TV Commercial that uses a current song by a popular artist is more likely to appeal to...?
Adults
Children
Seniors
Teenagers
25
Which of the following statements is most correct?
Marketing does not include adverting
Advertising is a part of Marketing
Advertising is Marketing
Marketing is Advertising
26
Which of the following colours is designed to create the appearance of purity and cleanliness?
Red
White
Blue
Yellow
