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OCR GCSE 9-1 Business - Marketing Flashcards | StudBud
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OCR GCSE 9-1 Business - Marketing
OCR GCSE 9-1 Business - Marketing
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#OCR #GCSE 9-1 #Marketing #Business
Flashcards
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Questions
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Answers
1
A business that uses a digital distribution channel:
uses the Internet to deliver its products
uses social media to promote its products
uses warehouses to store its products
uses state-of-the-art lorries to transport its products
2
A manufacturer is
most
likely to use a regional distribution centre to:
identify the needs of local consumers
allow fast delivery to all parts of the country
increase costs
train its workforce
3
Market research is used by a business to:
shorten the product life cycle
motivate its employees
decrease demand
identify customer needs
4
A travel agent sells expensive round-the-world cruises. Which market segment is targeted?
People with low incomes
Young, single men
Families with children under five years of age
People with high incomes
5
What stage of the product life cycle is indicated by the letter 'x'?
Growth
Introduction
Decline
Maturity
6
Which of these is an example of a secondary source of market research?
Magazine articles
Focus groups
Questionnaires sent to local residents
Face-to-face interviews with customers
7
Which of the following is a benefit to a business of advertising in a national newspaper?
A large audience can be reached
A specific city can be targeted
Additional finance may be required
Audio visual techniques can be used
8
What is an advantage of primary market research rather than secondary market research?
Primary market research will be less time consuming
Primary market research is likely to cost less
Primary market research is provided by the government
Primary market research can be more specific to the business
9
Charging a high price early on and reducing it over time is an example of:
Price skimming
Illegal behaviour
Innovation
Penetration pricing
10
A national supermarket testing a new snack in 10 of its 120 stores is an example of:
Target marketing
Survey
The national census
Sampling
11
Market data is:
any information used to inform marketing decisions.
any information to inform financial decisions.
the financial accounts of a business.
a database of existing customers.
12
A shop reduces its average price from £16.00 to £12. What is the percentage reduction?
75%
25%
20%
5%
13
A primary purpose of the marketing function of a business is:
to reduce costs
to employ staff
to increase sales
to improve employee retention
14
Which of the following is a benefit of innovation?
It will increase delegation
It can extend the product life cycle
Customer needs can be ignored
Business risk is increased
15
A company prices at cost plus 120%. The price of a ring which cost £800 to make would be:
£1760
£960
£160
£920
16
Market segmentation:
divides customers into sub-groups
transports products to customers
is a qualitative form of market research
is a method of promotion
17
A shop gives out free samples of its sausage rolls for customers to try. This is an example of:
market segmentation
point of sale promotion
advertising
secondary market research
18
Which of the following is
not
one of the four Ps of the marketing mix?
Packaging
Price
Product
Place
19
Which of the following is a disadvantage to a sole trader of advertising on social media?
It is difficult to control
It could go viral
It is of limited use to small businesses
It is an expensive form of advertising
20
Which one of the following is
not
a reason for a business to offer price reductions?
To encourage new customers to try the products
To increase sales
To raise awareness of available products
To reduce market share
