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marketing quiz game Flashcards | StudBud
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marketing quiz game
marketing quiz game
15 terms
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StudBud Administration
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33 plays
groupmates mikhail zapata martha esguerra jerome ke mikee rios
Flashcards
15 cards
F
Practice quiz
P
Host live
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Questions
15
Answers
1
who's motto is this "taste the feeling"
jolibee
Cocacola
mitsubishi
BDO
2
All are core marketing concepts except
Offerings and brands
Value and satisfaction
Marketing channels
Product concept
3
Who's motto is this "the power of dreams"
honda
city of dreams
okada
resort worlds manila
4
When we actually have the ability to buy products to meet our needs and wants
none of the above
needs
demands
5
the act of designing the company’s offering and image to occupy distinctive place in the mind of the target market
Marketing
Positioning
Targeting
Segmenting
6
The type of segmentation that refers to its region, city and areas
Behavioral
Psychographic
Geographic
Demographic
7
who's motto is this? "
We Simply Do It Better
"
solaire resort and casino
Shangri-La
Sogo hotel
Diamond Hotel Manila
8
The customer wants friends to see him or her as a savvy customer. what type off need is this?
secret needs
delight needs
stated needs
unstated needs
9
who's motto is this? "bida ang saya"
mang inasal
mcdonals
kfc
Jollibee
10
who's motto is this? "
higit sa tubig and aming serbisyo"
royal
splash island
sprite
maynilad
11
what is a basic requirement?
Wants
supply
Demand
Needs
12
who's motto is this? "
Freedom From Thirst"
maynilad
gatorade
sprite
polkari sweat
13
The customer wants a car whose operating cost,not initial price, is low. what type of needs is this?
real needs
delighted needs
unstated needs
secret needs
14
All are steps in segmentation except:
Marketing-mix strategy
Marketing concept
Segment attractiveness
Segment profitability
15
A need directed towards a specific product
needs
wants
all of the above
demans