Sports Marketing Final

Question 1

Tangible/Intangible: chapstick

Accepted Answer

Tanglible

Question 2

The process of developing, promoting & distributingproducts, goods/services to satisfy customer

Accepted Answer

Marketing

Question 3

We discussed that equity simply means . . .

Accepted Answer

value

Question 4

Where a customer lives is part of what?

Accepted Answer

Geographic

Question 5

I checked out the stats from the Monday Night Football game on ESPN.com. What sports product?

Accepted Answer

sports information

Question 6

Quality, lifestyle, attitude, reasons why you buy are all part of what?

Accepted Answer

Psychographics

Question 7

I went to a basketball game between Appleton East and West. What kind of sports product?

Accepted Answer

sporting events

Question 8

I purchased baseball cards at a recent baseball card show. What type of sport product?

Accepted Answer

sporting goods

Question 9

Which of the following isn't one of the 4 P's?

Accepted Answer

Pitch

Question 10

Which of the following is not an advantage of athlete endorsements?

Accepted Answer

endorsements are very expensive

Question 11

What does FTC stand for?

Accepted Answer

Federal Trade Commission

Question 12

When a sport org. achieves a strong image in the consumers mind its referred to as brand equity

Accepted Answer

True

Question 13

I hired a pro fitness instructor to give me fitness classes.What type of sports product?

Accepted Answer

sports training

Question 14

Want/Need: Food

Accepted Answer

Need

Question 15

Endorsements are a(n) ___ rather than a form of sponsorship.

Accepted Answer

promotional tool

Question 16

CPM stands for....

Accepted Answer

Cost per thousand

Question 17

Pepsi has a commercial during the World Series. This is a form of what P?

Accepted Answer

Promotion

Question 18

Wilson Sporting Goods charges $1.50 for their baseballs. What P is this considered?

Accepted Answer

Price

Question 19

Age, gender, income, marital status all make up what?

Accepted Answer

Demographic

Question 20

Which of the following is known as the 5th P in the Marketing Mix?

Accepted Answer

People

Question 21

Want/Need: iPhone 12 Pro Max

Accepted Answer

Want

Question 22

Endorsements are used mostly for items sold on the retail level

Accepted Answer

True

Question 23

Product/Service: Roller coaster/Amusement Park

Accepted Answer

Service

Sports Marketing Final

Questions 23

Sports Marketing Final

Questions 23