stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Advertising Techniques 101 Flashcards | StudBud
Explore
/
Advertising Techniques 101
Advertising Techniques 101
12 terms
·
StudBud Administration
·
158 plays
Basic advertising techniques
Flashcards
12 cards
F
Practice quiz
P
Host live
L
Questions
12
Answers
1
Numbers, percentages and graphs show this product is the best.
Bandwagon
Glittering Generalisation
Patriotism
Facts & Figures
2
Santa Claus definitely has superstar power.
Expert Opinion
Celebrity Endorsement
Patriotism
Bandwagon
3
You're a more refined customer who covets higher social status values.
Testimonial
Bandwagon
Transfer
Snob Appeal
4
This ad makes you feel good so you'll feel good about the product.
Logical Appeal
Transfer / Emotional Appeal
Wit and Humour
Repetition
5
Your teacher's
fave
ads usually show
our cute canine friends
famous 'Star Wars' actors
beautiful landscapes
Indie rock bands
6
Ads use attractive but vague phrases, which is known as
emotional appeal
glittering generality
wit and humour
logical appeal
7
Join the crowd! Everybody is buying this product.
Expert
Bandwagon
Testimonial
Transfer
8
If you love your country, you will buy this product.
Facts and Figures
Plain Folks
Logical Appeal
Patriotism
9
An expert recommends it.
Facts & Figures
Expert Opinions
Snob Appeal
Bandwagon
10
These ads are aimed at ordinary people.
Logical Appeal
Bandwagon
Magic Ingredients
Plain Folks
11
Say it again: more frequency = more effectiveness.
Bandwagon
Testimonials
Repetition
Facts & Figures
12
Everyone enjoys a good laugh... and it sells well!
Wit and Humour
Celebrity endorsement
Name Calling
Repetition
