Green Marketing & Marketing Basics

Question 1

A company's Marketing plan is derived from what?

Accepted Answer

A Company's Vision, The Company's Long Term Strategy

Question 2

Development, introduction, growth, maturity, and decline are phases of what?

Accepted Answer

Product Life Cycle

Question 3

Pax World is a company that leads the market in what kind of investing?

Accepted Answer

Sustainable, green mutual funds

Question 4

Sustainability works hand-in-hand with company vision and strategies.

Accepted Answer

True

Question 5

The Marketing mix is a combination of place, price, product, AND...

Accepted Answer

Promotion

Question 6

A Green market plan focuses on the ideal market mix while adhering to what set of principles?

Accepted Answer

sustainability

Question 7

What is the concept of radical transparency?

Accepted Answer

Visible to the consumer, Corporate vision is sustainable, Everything is transparent, Contributes to brand image

Question 8

What is the main focus of a sustainable company?

Accepted Answer

People, Planet, and Profits

Question 9

(Blank) plays a critical role in a product's sustainability.

Accepted Answer

Consumer Protections, Packaging, Profit

Question 10

A (Blank) is a tangible good or an intangible service marketed to a customer.

Accepted Answer

Product

Question 11

Market (Blank) divides target market audiences into homogenous groups of customers.

Accepted Answer

segmentation

Question 12

"Mainstream Green" consumers can be subdivided by level of "Green intensity." True or False?

Accepted Answer

True

Question 13

"Super Greens" and "Green Rejecters" are segments of a green market audience. True? False?

Accepted Answer

True

Question 14

Seventh Generation company is a great example of a company that pursues what?

Accepted Answer

Packaging Differentiation, Sustainability, Eco-consumerism

Question 15

"Fair Trade" practices assist small-scale farmers in their economic development. True? False?

Accepted Answer

True

Questions 15