Using ETHOS in persuasion

uses a credible person, organization, or celebrity

It is important to understand both sides of an argument because...

It can help to strengthen my own argument.

The CLAIM in a persuasive paper is

the writer's position on an issue

Persuasion as a genre of reading and writing serves what purpose -

allows writers a way to convince others of their position

How is a persuasive speech different from written persuasion?

You can use body language in a speech.

A target audience is...

the group of people toward which an argument is directed

predicting what the "other side" will say and refuting it

LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

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Persuasion

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Questions 13

Answers

1
PATHOS as a persuasive technique uses
emotional appeal
lots of data and statistics
expert opinions
logical appeal
2
Using ETHOS in persuasion
uses emotional appeals
uses lots of facts and statistics
uses a credible person, organization, or celebrity
is a waste of my time
3
Including lots of numbers and researched data to back up my claim is using which technique?
LOGOS
PATHOS
ETHOS
COUNTER ATTACK
4
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
CLAIM
LOGOS
ETHOS
PATHOS
5
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
TARGET AUDIENCE
PATHOS
LOGOS
ETHOS
6
What is the PURPOSE of persuasive writing, ads, or speeches?
to lull the reader to sleep
to convince
to inform
to entertain
7
It is important to understand both sides of an argument because...
It can weaken my argument.
I can manipulate people that way.
It can help to strengthen my own argument.
It doesn't help to understand both sides.
8
The CLAIM in a persuasive paper is
the writer's position on an issue
the topic sentence
the support and examples
using personal credibility to convince
9
Persuasion as a genre of reading and writing serves what purpose -
encourages people to fight with one another
gives factual information only
allows writers a way to convince others of their position
allows writers a way to entertain
10
How is a persuasive speech different from written persuasion?
You can use body language in a speech.
The speaker can't express emotions while speaking.
Written persuasion is more exciting than a speech.
You can't understand the tone as well in a speech.
11
A target audience is...
the group of people toward which an argument is directed
a group of people who get angry at commercials
statistics, examples, and quotes
people not expected to buy a product
12
COUNTERARGUMENT is
trying to convince through manipulation of information
never admitting that there's another side to your topic
using emotional appeals to convince
predicting what the "other side" will say and refuting it
13
LOGOS as a persuasive technique
uses credible people or celebrities
uses emotional appeals
just makes me angry
uses logic and reasoning, statistics and data

Persuasion Flashcards | StudBud