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Humongous exam for marketing
Humongous exam for marketing
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1
Tech company launches a program, but already has additional tech that has more adva. features. What type of product is?
Improvements over existing products
Addition to existing product lines
New-to-the-world products
Repositioned products
2
What are the goals for a nonprofit organization?
To focus on providing offerings without placing an emphasis on profits
To advocate environmentally appropiate postions
To practice philantropy
To not make any profits in any given year
3
Which of the following is not necessarily true about demographic data?
It does not always give a complete picture
Most widely used data
It is a measurement of people
Consumers in the same income group have similar demand patterns
4
An automobile company wanted to come up with new model that targets female drivers 18-30. What type of data source use?
Industry research
Market intelligence
Competitive intelligence
Marketing research
5
What is another term for responsive in the context of segmentation?
Reputable
Restorable
Reportable
Actionable
6
What method do marketers use to impress on customers the quality of their offering?
Provide surveys at the end of the service
Interview costumers at the end of the service
Gauge the customers’ expressions
Opinions of others
7
Vacant airline seat, empty hotel room this is referred to as ___ of services.
Heterogeneity
Inseparability
Intangibility
Perishability
8
Bob is going to travel to US and is trying to search for best tourist comp. What type of quality measure is Bob using?
Search
Experience
Credence
Speed
9
Retails may carry other brands besides their own, because consumers make comparisons. This is a good strategy for ___.
Shopping goods
Specialty goods
Convenience goods
Unsought goods
10
Dove Men + Care, a new brand under Dove is an example of ___.
private labels
co-branding
brand extension
generics
11
Which of the following components treats the customer respectfully?
Reliability
Empathy
Responsiveness
Assurance
12
When Ford decided to manufacture and sell electric vehicles, it pursued which of the following
?
Improvements over existing products
Repositioned products
New-to-the-world products
New product lines
13
What do stores such as gas stations depend on?
Geographical area
Adequatre service
Product quality
High visibility locations
14
Which of the following is not a category of service provided in retail stores?
Full-service
Part-time service
Self-service
Limited service
15
Why is marketing more difficult in a nonprofit organization?
They are inefficient by nature
The are run by non-professionals
They have a singular focus on providing the service
They have multiple objectives
16
The task of actual data collection is typically done by ___.
A contracted field service firm
Management team
Research team
Marketing team
17
Why do we use samples instead of the population when doing marketing research?
Saving time
More accurate
To acquire more data
To avoid random error
18
___ are products that are new to the company, but are already being offered by other companies.
New to world products
New product lines
Repositioned products
Product innovations
19
If a few products are failing and not profiting, the company should consider ____.
Contracting the product line
increasing the product line depth
Pausing the product line depth
entending the product line
20
__ tracks a company's or a brand's performance over time, with indicators such as sales, market share, and customer sat.
Exploratory
Casaul
Descriptive
Performance Monitoring
21
If more retirees respond, survey answers will differ from the general population, leading to
Nonresponse error
Frame error
Random error
Response error
22
What is the duty of the research team?
Present findings in a meaningful way
Collect raw data
Take intial action
Make marketing decisions
23
Data pulled from United States Census is an example of ____.
Primary data
Secondary data
Private data
Paid data
24
What type of data is collected from 3,000 households and sold to companies.
Syndicated Data
Secondary data
Primary Data
Digital Data
25
Which of the following is a characteristic of products that are easy to understand, resulting in a faster adoption?
Simplicity
Communicability
Compatibility
Trialability
26
What do we call the process by which product are adopted by the market?
Evolution
Diffusion
Relationship Marketing
Innovation
27
Phonebook used as sampling frame but safety conscious people unlist. Sample will be dif. compared to the pop. of city.
Sample error
Frame Error
Non-response error
Random error
28
What does MARS stand for?
Measurable, accessible, responsive, substantial
Metric, application, reputable, simple
Marketing, application, restore, subsystem
Mapping, application, report, system
29
Companies often tweak formulations to make them more appealing. This is called product ___.
Modification
Obsolescence
Extension
Repositioning
30
A/an ___ is the part of the product that addresses the consumer's main needs.
augmented product
Complimentary product
core product
Secondary product
31
Which of the following is false about causal research?
It is used to explore the research problem and provide insight
It uses controlled studies
It aims at establishing causality that variable A causes variable B
It uses an experimental setting
32
If a company plans on staying on the cutting edge of what it offers, what type of product development would it pursue?
Improvements over existing products
Additions to existing product lines
Lower priced products
New product lines
33
Based on usage rate data, why do marketers want to target light users instead of heavy users?
Light users are easier to identify
Light users can contribute more sales than heavy users
Light users may have specific needs not met by the dominant players
Because dominant players are already targeting heavy users
34
Which of the following is not the typical data source for exploratory research?
Focus groups
Surveys
In-depth qualitative interviews
Secondary research
35
Which of the following is not a category of adopters?
Late majority
Innovators
Mid majority
Laggards
36
Which of the following is typically not a downside of using public data?
Reliability may be questionable
May not exist
May be expensive
May not get good quality data
37
When adopting technology products, Jen tends to be a variety seeker and likes to try new stuf. She is likely to be a(n):
Innovator
Early majority
Late majority
Early adopter
38
McDonald’s McFlurries with M&Ms in them is an example of ___.
Complementary co-branding
Cooperative branding
Ingredient branding
Associate branding
39
Which of the following is not a component of marketing research?
Conduct a survey
Data analysis
Collect primary data
Develop marketing concept
40
What is the goal of idea generation?
To network among peers
To come up with good ideas
Create a long list of ideas
Create a business plan
41
How can we reduce the probability of random error?
Ensuring good overlap between sampling frame and population
Decreasing sample size
Not doing random selection
Increasing population size
42
Which of the following is not a service?
Restaurant
Laptop
Bowling
Consulting
43
Which of the following is not a characteristic of convenience products?
Low branding loyalty
Low priced products
Consumers buy on a regular basis.
Frequently purchased
44
Which of the following is not a service dimension that the customer uses to evaluate quality?
Price
Assurance
Tangibles
Empathy
45
Usage rate segmentation best explains how ___ a fraction of the segment can make a ___ portion of consumption.
small, large
small, small
medium, large
large, medium
46
What type of retail store allows customers to buy items in the comfort of their homes?
Convenience stores
Department stores
Automatic vending machines
Online stores
47
Which of the following is/are a type of test market?
Simulated test markets
Controlled test markets
Standard test markets
All options are correct
48
What targeting strategy is the company using when deciding to go after the entire market with one product?
Single segment targeting
Multi-segment targeting
Concentrated targeting
Undifferentiated targeting
49
What is a way for companies to make sure they maximize their profits and their waste capacity?
Charger higher prices
Vary their prices
Advertise more
Promote through social media
50
Which of the following products likely rated low on compatibility when it was first introduced in the market?
Toaster
Fast food restaurants
Microwave oven
Clothes washer
51
Which of the following is the most expensive exercise that a company undertakes?
Introduction of new products
Annual compensation of sales force
Advertising
Sales promotions
52
What segmentation focuses on value or benefits consumers expect to receive from a product?
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
Benefit segmentation
53
Launch of products that no other company has ever made is called:
New-to-the-world products
Repositioned products
Additions to existing product lines
New product lines
54
How much do nonprofits account for economic activity in the U.S?
35%
40%
20%
60%
55
What are the different types of marketing research?
Exclusive, causal, and competitive
Causal, experimental, and exhaustive
Exploratory, descriptive, and competitive
Exploratory, descriptive, and causal
56
Which of the following is not a step in the new product development process?
Development
Idea generation
Validation
Commercialization
57
Companies have to pay to get the following type of high-quality data.
Primary data
Syndicated data
Public data
Private data
58
Why is it important for retailers to create a meaningful product mix of the products on their shelves?
To remind their customers about their products
To get the attention of their customers
They have a limited shelf space
Theappeal to their customers depends mainly on having a sensible assortment
59
A market that targets a relatively small and well-defined segment of the population is called a ____.
Small market
Focus market
Customized market
Niche market
60
S.W com. always runs their customer service 24/7 to address customer concerns. What quality is the company addressing?
Reliability
Responsiveness
Reliability
Empathy
61
What are innovations?
Products that are standardized
Products that have gone through some modification
Products that have already been released to the consumers
Products that are perceived to be new by the consumers
62
Packaging for marketing and promotion purpose is also called a ___.
Tertiary packaging
Secondary packaging
Repacking
Primary packaging
63
Which of the following is not a retail store?
Chain stores, such as Target
Online sellers such as Amazon
An industrial distributor
Supermarkets
64
The purpose of ___ is to try to gather and analyze a specific, well-defined set of data that meet the project’s need.
Observation research
Cause-effect research
Marketing research
Experimental research
65
Which of the following products can be considered an impulse good?
Toothpaste
Refrigerator
Coffee
Tabloid newspapers
66
Which of the following is the most important for retailers?
Store image
Level of service
Product assortment
Ownership
67
The segment a company chooses to serve is called:
Target market
Target company
Target group
Target sales
68
What is gap analysis?
Analytical exer. to reduce gaps in perception of service different levels
An exercise to address future trends in the market
Tool used to identify gaps in customers’ needs that are not being satisfied
A tool used to evaluate the market
69
Why are nonprofits also concerned about generating enough revenue?
To increase profits in the long run
To keep operations going
To meet the stakeholders' desires
To provide funding to charities
70
What occurs in the maturity stage?
Companies can't make profits anymore
Sales decrease
Sales continue to grow rapidly
Sales stabilize
71
Which of the following is not part of the product life cycle?
Inception stage
Introduction stage
Decline stage
Maturity stage
72
Which of the following is not an example of marketing research projects?
Understanding consumer preferences
Giving marketing managers data to make informed decisions.
Examining the viability of a new product
Increasing brand awareness
73
A marketer designs a product for lefties, but there is no magazine, tv channels at this segments. problem where?
Accesibility
Measurability
Sustainability
Resposibility
74
Data from United States Census is an example of _____ segmentation.
Natural
Demographic
Psychological
Geographic
75
A cosmetic company has a new product line. Before it can launch in the market, it has to assess the viability of prod.
Product development
Commercialization
Test marketing
Business analysis
76
What is the defining characteristic of retailing?
Selling to the final consumer
Modifying the product for the final consumer
Selling in small quantities
Selling to a large customer base
77
Surveys are typically used for ___ research.
Casual
Performance monitoring
Exploratory
Descriptive
78
In a health survey, people might say that they eat better than they do. This can be seen as a ___.
Response bias
Nonresponse error
Frame error
Random error
79
Which of the following is true during the growth stage?
Revenue is very high
Companies are making profits
Competitors enter the market
Market is stable
80
What type of stores have a wide and deep product mix with several different departments in the same store?
Specialty stores
Supermarkets
Online retailing
Department stores
81
Target's Up and Costco's Kirkland brands are examples of ___.
Co-branding
Generics
Manufacturer brand
Private labels
82
What is the value associated with a brand?
Brand name
Brand equity
Brand Mark
Trademark
83
Which of the following is true about probability sampling?
More representative of the population
Data accuracy is not critical
More convenient than nonprobability sampling
Cannot draw any conclusive insight based on the result
84
Which of the following is a key characteristic impacting the rate of adoption?
Traditionality
Modernity
Compatibility
Informality
85
Which of the following is the largest nonprofit organization?
American Red Cross
New York Stock Exchange
Worldwide Fund
Governments
86
Groups of consumers who have differences in preferences are referred to as:
Niche segments
Target markets
Market segments
Market
87
Marketers can cut costs by sampling a few cities for interviews instead of traveling widely an example of ___.
Cluster (area) sampling
Convenience sampling
Systematic sampling
Stratified sampling
88
Which of the following is not valid for companies practicing multi-segment targeting?
They are able to cover a bigger portion of the market
They promote the same brand in different segments
They do not compete with their brands
They try to cover most of the market with a variety of offerings
89
Increasing the response rate can help minimize
Random error
Nonresponse error
Response bias
Frame error
90
What type of retail offers a very narrow assortment but is located in a wide array of premises?
Supermarkets
Automatic Vending Machines
Department Stores
Specialty Stores
91
A box of cereal is an example of which category of goods?
Shopping goods
Unsought goods
Convenience goods
Specialty goods
92
Age, income, gender, and ethnicity are common examples of variables in:
Benefit Segmentation
Demographic Segmentation
Geographic segmentation
Psychographic segmentation
93
Target's Up brand and Costco's Kirkland brand are good examples of:
Private Labels
National brands
Wholesaver brands
Manufacturer's brands
94
A "Mom and Pop" shop falls under the ___ ____ category.
Chain stores
Organization retailers
Independent retailer
Franchise retailers
95
What marketing term refers to how many variations of the same product a company has?
Extension
Width
Variation
Depth
